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Sweet Biscuits, Snack Bars and Fruit Snacks in Malaysia

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    Report

  • 28 Pages
  • June 2023
  • Region: Malaysia
  • Euromonitor International
  • ID: 3984678
Domestic sweet biscuit manufacturers in Malaysia, notably Munchy Food Industries and Perfect Food, are enjoying the benefits of a strong supply chain in 2023, owing to their ability to source key raw materials such as flour and sugar, locally. According to industry sources, Malaysia has a sufficient supply of these ingredients for industrial use, thereby enabling these manufacturers to maintain substantial shelf space across modern and general trade channels.

The analyst's Sweet Biscuits, Snack Bars and Fruit Snacks in Malaysia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage:
Fruit Snacks, Snack Bars, Sweet Biscuits.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sweet Biscuits, Snack Bars and Fruit Snacks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN MALAYSIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Manufacturers capitalise on strong supply chain
  • Shift towards product rationalisation and family packs
2023 sees extensive marketing campaigns and new product launches
PROSPECTS AND OPPORTUNITIES
  • Anticipated government policy uncertainty may drive further product rationalisation
  • Shrinkflation set to spread across sweet biscuits
  • Increased focus on consumption benefits, with a push for on-the-go snacking
CATEGORY DATA
  • Table 1 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
  • Table 2 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
  • Table 3 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023
  • Table 6 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023
  • Table 7 NBO Company Shares of Sweet Biscuits: % Value 2019-2023
  • Table 8 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023
  • Table 9 NBO Company Shares of Snack Bars: % Value 2019-2023
  • Table 10 LBN Brand Shares of Snack Bars: % Value 2020-2023
  • Table 11 NBO Company Shares of Fruit Snacks: % Value 2019-2023
  • Table 12 LBN Brand Shares of Fruit Snacks: % Value 2020-2023
  • Table 13 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023
  • Table 14 Distribution of Sweet Biscuits by Format: % Value 2018-2023
  • Table 15 Distribution of Snack Bars by Format: % Value 2018-2023
  • Table 16 Distribution of Fruit Snacks by Format: % Value 2018-2023
  • Table 17 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028
  • Table 18 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028
  • Table 19 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028
  • Table 20 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028
SNACKS IN MALAYSIA
EXECUTIVE SUMMARY
  • Snacks in 2023: The big picture
  • Key trends in 2023
  • Competitive Landscape
  • Channel developments
  • What next for snacks?
MARKET DATA
  • Table 21 Sales of Snacks by Category: Volume 2018-2023
  • Table 22 Sales of Snacks by Category: Value 2018-2023
  • Table 23 Sales of Snacks by Category: % Volume Growth 2018-2023
  • Table 24 Sales of Snacks by Category: % Value Growth 2018-2023
  • Table 25 NBO Company Shares of Snacks: % Value 2019-2023
  • Table 26 LBN Brand Shares of Snacks: % Value 2020-2023
  • Table 27 Penetration of Private Label by Category: % Value 2018-2023
  • Table 28 Distribution of Snacks by Format: % Value 2018-2023
  • Table 29 Forecast Sales of Snacks by Category: Volume 2023-2028
  • Table 30 Forecast Sales of Snacks by Category: Value 2023-2028
  • Table 31 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
  • Table 32 Forecast Sales of Snacks by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources