Sweet Biscuits, Snack Bars and Fruit Snacks in Malaysia

In 2025, sweet biscuits, snack bars, and fruit snacks continues to be a staple in Malaysian households, with evolving roles in daily consumption. Traditionally seen as indulgent treats, these products are now increasingly positioned as convenient, portion-controlled snacks that align with health-conscious lifestyles. Brands are responding by offering smaller pack sizes and highlighting functional benefits such as baked, not fried, wholemeal, or digestive-friendly.

The Sweet Biscuits, Snack Bars and Fruit Snacks in Malaysia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Fruit Snacks, Snack Bars, Sweet Biscuits.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Sweet Biscuits, Snack Bars and Fruit Snacks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.