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Dairy in Latin America

  • ID: 4031704
  • Report
  • Region: Latin America
  • 59 pages
  • Euromonitor International
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Dairy is the most important category within packaged food in value terms for Latin America, exceeding USD430 billion in 2017 and showing quite polarised growth between the countries in the region. Despite the fact that dairy consumption in Latin America is not as sophisticated in terms of product scope compared to more developed regions, there are also market opportunities that will be explored throughout this report.

The publisher's Dairy in Latin America global briefing offers an insight into to the size and shape of the Packaged Food market, highlights buzz topics, emerging geographies, categories and trends and identifies the leading companies and brands. It also offers strategic analysis on driving packaged food industry trends like health and wellness, premiumisation, convenience and value-for-money and how those trends influence factors like new product developments, packaging innovations, retail distribution and retail pricing both historically and into the future.

Product coverage: Baby Food, Baked Goods, Breakfast Cereals, Confectionery, Dairy, Edible Oils, Ice Cream and Frozen Desserts, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Savoury Snacks, Soup, Spreads, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, The publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.
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Dairy In Latin America March 2018
Regional Overview
Leading Companies And Brands
Forecast Projections
Country Snapshots
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With sales of USD60 billion, Latin America accounts for less than 15% of global dairy sales. That said, it is one of the fastest growing regions globally, driven mainly by cheese and fruited yoghurt. The economic downturn in several markets, most notably in Brazil and Venezuela, has taken a toll on dairy sales, in particular through traditional grocery retailers, which typically have higher price points. Going forward, price promotions, product availability and variety will be key?

Dairy consumption in Latin America significantly lags behind the developed markets of North America and Western Europe

Consumers in Latin America spend less than half that of their counterparts in Western Europe or North America on dairy. While milk and cheese is a part of the Latin American diet, in the majority of countries, in particular in rural areas, dairy is consumed in unpackaged format. This presents both challenges and opportunities for the industry, in particular in high growth categories such as cheese and drinking yoghurt.

Brazil is the uncontested leader in the Latin American dairy market, with milk being the biggest contributor

Accounting for 38% of dairy sales within Latin America overall, Brazil is Latin America’s leading dairy market. The dairy market in Brazil is dictated by drinking milk, which accounted for 40% of retail sales in 2016. Milk is a staple product in Brazil, being consumed not only by children, but also by adults for breakfast and lunch, as a snack or dessert, in addition to being added to coffee, desserts and meals.

Dairy remains fairly fragmented in Latin America

Unlike in Western Europe or North America, the dairy industry in Latin America remains relatively fragmented. Private label barely has a presence. In Brazil, for instance, smaller companies (denoted as “others”) command over a 40% market share - almost as high as the combined share of the top five dairy players. However, consolidation is becoming increasingly pronounced, in particular in Chile and Colombia.

Traditional grocery retailers still the preferred choice for purchases of dairy

With the exception of Brazil and Chile, where modern grocery retailers accounts for over 70% of dairy sales, traditional stores remain extremely important in the distribution of cheese in Latin America. The prevalence of traditional stores is particularly evident in smaller markets, including Bolivia, Guatemala and Ecuador.
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