The publisher's Dairy in Latin America global briefing offers an insight into to the size and shape of the Packaged Food market, highlights buzz topics, emerging geographies, categories and trends and identifies the leading companies and brands. It also offers strategic analysis on driving packaged food industry trends like health and wellness, premiumisation, convenience and value-for-money and how those trends influence factors like new product developments, packaging innovations, retail distribution and retail pricing both historically and into the future.
Product coverage: Baby Food, Baked Goods, Breakfast Cereals, Confectionery, Dairy, Edible Oils, Ice Cream and Frozen Desserts, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Savoury Snacks, Soup, Spreads, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Packaged Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Dairy consumption in Latin America significantly lags behind the developed markets of North America and Western Europe
Consumers in Latin America spend less than half that of their counterparts in Western Europe or North America on dairy. While milk and cheese is a part of the Latin American diet, in the majority of countries, in particular in rural areas, dairy is consumed in unpackaged format. This presents both challenges and opportunities for the industry, in particular in high growth categories such as cheese and drinking yoghurt.
Brazil is the uncontested leader in the Latin American dairy market, with milk being the biggest contributor
Accounting for 38% of dairy sales within Latin America overall, Brazil is Latin America’s leading dairy market. The dairy market in Brazil is dictated by drinking milk, which accounted for 40% of retail sales in 2016. Milk is a staple product in Brazil, being consumed not only by children, but also by adults for breakfast and lunch, as a snack or dessert, in addition to being added to coffee, desserts and meals.
Dairy remains fairly fragmented in Latin America
Unlike in Western Europe or North America, the dairy industry in Latin America remains relatively fragmented. Private label barely has a presence. In Brazil, for instance, smaller companies (denoted as “others”) command over a 40% market share - almost as high as the combined share of the top five dairy players. However, consolidation is becoming increasingly pronounced, in particular in Chile and Colombia.
Traditional grocery retailers still the preferred choice for purchases of dairy
With the exception of Brazil and Chile, where modern grocery retailers accounts for over 70% of dairy sales, traditional stores remain extremely important in the distribution of cheese in Latin America. The prevalence of traditional stores is particularly evident in smaller markets, including Bolivia, Guatemala and Ecuador.