Global Mobile Augmented Reality Market 2017-2021

  • ID: 4042738
  • Report
  • Region: Global
  • 83 pages
  • TechNavio
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FEATURED COMPANIES

  • Apple
  • Blippar
  • HTC
  • NGRAIN
  • Rockwell Collins
  • Thales
  • MORE
About Augmented Reality

AR technology is used to blend digital content into the physical world. Computer-generated images of an individual's surroundings along with relevant information are displayed in a user’s field of vision. The technology enhances user experience through mobiles apps developed specifically for using AR. The concept of AR has existed for several decades, although it has just gain popularity. The technology has the capability to cater to all industries and fulfills the need to connect the real world with the virtual world.

The analysts forecast the global augmented reality market to grow at a CAGR of 65.24% during the period 2017-2021.

Covered in this report
The report covers the present scenario and the growth prospects of the global augmented reality market for 2017-2021. To calculate the market size, the report considers the revenue generated by vendors developing engines, software, and hardware for a device. The report also considers the revenue generated from the various sources such as paid AR apps, advertisements within AR apps, In-app purchases, revenue generated by AR vendors that develop mobile advertisements for third parties such as PepsiCo and Volkswagen, revenue generated by vendors developing AR apps for sectors such as healthcare, retail, real estate, and industrial and sale of HMDs and smart glasses.

The market is divided into the following segments based on geography:
- Americas
- APAC
- EMEA

The report, Global Augmented Reality Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the Key vendors operating in this market.

Key vendors:
- Apple
- Atheer Labs
- Augmented Pixels
- Aurasma
- Blippar
- Catchoom
- Cinoptics
- DAQRI
- HTC
- Meta
- NGRAIN
- Laster Technologies
- Lumus
- ODG
- Optinvent
- Qualcomm
- Rockwell Collins
- Sensics
- Sieko Epson
- Technical Illusions
- Thales
- Total Immersion
- Vuzix
- WeAR Studio
- Wikitude
- Zappar

Other prominent vendors:
- Abbott Vascular
- Abiomed
- AtriCure
- Biosensors International
- Biotronik
- BioVentrix
- C. R. Bard

Market drivers
- Increasing dependence on apps and proliferation of AR apps for numerous activities
- For a full, detailed list, view the full report

Market challenges
- Lack of AR content
- For a full, detailed list, view the full report

Market trends
- Use of SLAM technology
- For a full, detailed list, view the full report

Key questions answered in this report
- What will the market size be in 2021 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the Key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

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Note: Product cover images may vary from those shown
2 of 5

FEATURED COMPANIES

  • Apple
  • Blippar
  • HTC
  • NGRAIN
  • Rockwell Collins
  • Thales
  • MORE
Part 01: Executive summary

Part 02: Scope of the report
  • Definitions
  • Market size calculation and segmentation
  • Application segments
  • End-user segments
  • Geographical segmentation
  • Vendor segmentation
  • Common currency conversion rates
Part 03: Market research methodology
  • Research methodology
  • Economic indicators
Part 04: Introduction
  • Key market highlights
  • History
Part 05: Technology landscape
  • Technology life cycle
Part 06: Mobile AR value chain

Part 07: Market size and forecast
  • Potential average revenue per user (ARPU)
  • Five forces analysis
Part 08: Market segmentation by application

Part 09: Market segmentation by end-user
  • Enterprise
  • Consumer
Part 10: Geographical segmentation
  • Mobile AR market in EMEA
  • Mobile AR market in Americas
  • Mobile AR market in APAC
Part 11: Market drivers
  • Increasing dependence on apps and proliferation of AR apps for numerous activities
  • Use of AR technology to make advertising more effective
  • Adoption of crowdfunding strategy
  • Growing smartphone and tablet market in APAC
  • Growing awareness of AR technology
Part 12: Impact of drivers

Part 13: Market challenges
  • Hardware limitations
  • Lack of content
  • Stringent government regulations
  • Lack of interoperability across mobile platforms
Part 14: Impact of drivers and challenges

Part 15: Market trends

Partnership with mobile AR content creator
  • Emergence of depth-sensing cameras
  • Availability of pico projectors
Part 16: Vendor landscape
  • Competitive scenario
  • Major vendors
  • Other prominent vendors
Part 17: Appendix
  • List of abbreviations
List of Exhibits

Exhibit 01: Major countries covered
Exhibit 02: Major vendors in global mobile AR market
Exhibit 03: Technology life cycle
Exhibit 04: Mobile AR value chain
Exhibit 05: Global mobile AR market 2016-2021 ($ billions)
Exhibit 06: Average revenue generated per user 2015-2021 ($)
Exhibit 07: Five forces analysis
Exhibit 08: Global mobile AR market by application 2016-2021 (% share)
Exhibit 09: Global mobile AR market by application ($ billions)
Exhibit 10: Global mobile AR market by end-user segmentation 2017-2021
Exhibit 11: Global mobile AR market in enterprise segment 2016-2021 ($ billions)
Exhibit 12: Global mobile AR market in consumer segment 2016-2021 ($ billions)
Exhibit 13: Global mobile AR market by geography 2016-2021
Exhibit 14: Geographical revenue trend-line 2016-2021 ($ billions)
Exhibit 15: Mobile AR market in EMEA 2016-2021 ($ billions)
Exhibit 16: Mobile AR market in Americas 2016-2021 ($ billions)
Exhibit 17: Mobile AR market in APAC 2016-2021 ($ billions)
Exhibit 18: Mobile app market forecast region wise 2016 (%)
Exhibit 19: Mobile app market forecast region wise 2021 (% share)
Exhibit 20: Global and APAC smartphones market comparison 2016-2021 (millions of units)
Exhibit 21: Global and APAC tablets market comparison 2016-2021 (millions of units)
Exhibit 22: Impact of drivers
Exhibit 23: Impact of drivers and challenges
Exhibit 24: Competitive scenario
Exhibit 25: Other prominent vendors
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FEATURED COMPANIES

  • Apple
  • Blippar
  • HTC
  • NGRAIN
  • Rockwell Collins
  • Thales
  • MORE
New Report Released: – Global Augmented Reality Market 2017-2021

The author of the report recognizes the following companies as the key players in the global augmented reality market: Apple, Atheer Labs, Augmented Pixels, Aurasma, Blippar, Catchoom, Cinoptics, DAQRI, HTC, Meta, NGRAIN, Laster Technologies, Lumus, ODG, Optinvent, Qualcomm, Rockwell Collins, Sensics, Sieko Epson, Technical Illusions, Thales, Total Immersion, Vuzix, WeAR Studio, Wikitude, and Zappar.

Commenting on the report, an analyst from the research team said: “The latest trend gaining momentum in the market is use of SLAM technology. Simultaneous localization and mapping (SLAM) is a popular and important autonomous mapping and navigation technology for mobile robotics. Though the technology has been around since the late 1980s, it is only now gaining traction in the market. It was first used in the eyes of NASA robots to create maps of unknown environments and position devices with extreme accuracy.”

According to the report, one of the major drivers for this market is increasing dependence on apps and proliferation of AR apps for numerous activities. A mobile app is a software developed for use in small-sized wireless computing devices such as smartphones and tablets. The large-scale adoption of smartphones globally has increased the use of AR apps. People have become dependent on apps as they make life simple.

Further, the report states that one of the major factors hindering the growth of this market is lack of AR content. There are a large number of AR apps available in the market. These apps are developed mostly by individuals and companies. However, the majority of these apps fail to meet user expectations and become a success, thereby reducing the growth potential and acceptance of AR among consumers. The majority of the apps fail to meet customers' expectations because they lack content and do not have the feature of adding new or additional content.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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  • Apple
  • Atheer Labs
  • Augmented Pixels
  • Aurasma
  • Blippar
  • Catchoom
  • Cinoptics
  • DAQRI
  • HTC
  • Meta
  • NGRAIN
  • Laster Technologies
  • Lumus
  • ODG
  • Optinvent
  • Qualcomm
  • Rockwell Collins
  • Sensics
  • Sieko Epson
  • Technical Illusions
  • Thales
  • Total Immersion
  • Vuzix
  • WeAR Studio
  • Wikitude
  • Zappar
Note: Product cover images may vary from those shown
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