Augmented Reality (AR) is a technology that overlays digital content onto the physical world. It is a subset of the larger Virtual and Augmented Reality (VR/AR) market, which is focused on creating immersive experiences. AR is used to enhance the user experience by providing interactive visuals, audio, and other sensory feedback. It can be used to create interactive games, educational experiences, and other applications.
AR is used in a variety of industries, including entertainment, retail, healthcare, and manufacturing. It is used to create immersive experiences, such as virtual tours, interactive product demonstrations, and interactive training. AR can also be used to provide real-time data and analytics, allowing users to make informed decisions.
Some of the leading companies in the AR market include Apple, Google, Microsoft, Magic Leap, and Niantic. These companies are developing AR-enabled devices, software, and applications to create immersive experiences. They are also investing in research and development to create new and innovative AR solutions. Show Less Read more