Online Greetings Card Retailers in the UK - Industry Market Research Report

Delivering the goods: More and more people switching to online shopping is pushing up revenue

The Online Greetings Card Retailers industry has benefitted from solid expansion in the broader online market, as consumers increasingly prefer the convenience of online platforms. Demand for personalised cards has further supported growth as they are predominantly requested and made online. This has given online greeting card retailers an edge over traditional brick-and-mortar retailers, as they can offer consumers cards for all occasions and allow consumers to design cards to their liking. Competition from physical stores plummeted in 2020-21, as restrictions introduced during the COVID-19 pandemic limited the operations of non-essential retailers until they were lifted later on in the year. As such, revenue grew by 68.8% over 2020-21. Revenue has since dropped in years through to 2023-24 as competition from physical stores bounced back along with the drop in disposable income levels. Revenue is expected to swell at a compound annual rate of 13% over the five years through 2023-24 to reach £299.5 million, along with an estimated contraction of 5.1% in 2023-24, with companies generating an average profit margin of 11.8%.

Companies in this industry sell greetings cards and e-cards online. The industry includes online greetings card retailers that sell physical cards. However, it does not include bricks-and-mortar sales of greetings cards.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.