Bread & Bakery Goods Production in the UK - Industry Market Research Report

A smaller slice: Revenue is edging downwards as pressure on incomes cuts sale of luxury baked goods

The Bread and Bakery Goods Production industry proves susceptible to changes in consumer tastes and incomes, as well as global events. Over the five years through 2023-24, revenue is set to shrink at a compound annual rate of 1%; this has mostly been as a result of the COVID-19 pandemic slowing down demand, the war in Ukraine hitting wheat supplies and the cost-of-living crisis denting sales. As incomes fall, people cut back on their spending on luxuries, including many bakery goods such as pastries and cakes. The long-term effects of COVID-19 – like the shift to working from home – has also had a strong impact on baked goods sales, denting demand from high-street bakeries, which used to rely heavily on commuters.

This industry includes companies that produce bakery products such as bread, cakes, bagels, muffins, doughnuts and baguettes. Part-baked and frozen products are also included in the industry. Supermarket in-store bakeries that don’t produce goods from scratch aren’t included.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.