Sports Administrative Services in Australia - Industry Research Report

Sporting Chance: Revenue Has Grown Despite the COVID-19 Outbreak Disrupting Many Events

The Sports Administrative Services industry has capitalised on the surging value of broadcast rights. TV broadcasters, pay TV providers and streaming services have intensely competed for exclusive access to the rights to broadcast live sporting events, especially for popular national competitions like the NRL or the AFL. Over the past decade, Increasingly competitive bidding processes have driven up the price of broadcast agreements, which has driven revenue growth in the industry as a whole. Overall, industry revenue is expected to rise at an annualised 4.3% over the five years through 2022-23, to $7.7 billion.

Industry operators primarily administer and control sports or physical recreation organisations. Operators are responsible for the policies, rules and regulations governing the conduct of an individual sporting or physical recreation discipline.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.