Game on: Rising broadcast rights values and the return of crowds are expected to boost revenue
The widespread popularity of sport in Australia is a major driver for the variety of entities that make up the Australian Sports sector. The sector's largest segment is sports administrations. This segment has provided the sector with its main source of growth over the past five years, which has been the surging value of new broadcast rights deals for organisations such as the AFL, NRL and Cricket Australia. Increased competition for broadcast rights among free-to-air TV channels and streaming and pay-TV services has further supported revenue growth, and increased the sector's reliance on broadcast agreements.
Businesses in this sector are involved in sports administration, instruction or betting activities, or operating sports clubs or facilities.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry's key players and their market shares.
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Australian Football League
- Australian Rugby League Commission Limited
Methodology
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