+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Promotional Products in Canada - Industry Market Research Report

  • ID: 4062178
  • Report
  • December 2020
  • Region: Canada
  • 47 pages
  • IBISWorld
Business Gift: a Projected Rise in Corporate Profit and Total Advertising Expenditure Will Likely Boost Industry Demand

FEATURED COMPANIES

  • Staples Inc.

Promotional Products in Canada

Rising consumer spending and wider Canadian corporate profit margins boosted advertising budgets over the past five years, which increased demand for this industry's services. Nevertheless, industry revenue growth has been tempered by rising external competition over the past five years. Online cataloging, ordering and processing has made it easier for clients to go directly to manufacturers, bypassing industry operators altogether. However, the industry will benefit from a move toward integrated advertising campaigns, whereby promotional products are used in conjunction with other forms of advertising as part of a coordinated marketing campaign. Companies will continue to favour promotional products because they offer the advantage of repeated, tangible exposure and potential brand name recognition. Furthermore, steady growth in corporate profit and total advertising expenditure will boost industry demand during this period.

Operators in this industry provide promotional products, such as key chains, magnets and pens. They also offer a variety of advertising-related services, including promotional product distribution, sign lettering and window dressing. This industry does not include advertising services, public relations services, media buying services, media representation services, display advertising services, direct-mail advertising services or marketing consulting services.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Staples Inc.
ABOUT THIS INDUSTRY
  • Industry Definition
  • Main Activities
  • Similar Industries
  • Additional Resources
INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
  • Executive Summary
  • Key External Drivers
  • Current Performance
  • Industry Outlook
  • Industry Life Cycle
PRODUCTS & MARKETS
  • Supply Chain
  • Products & Services
  • Demand Determinants
  • Major Markets
  • International Trade
  • Business Locations
COMPETITIVE LANDSCAPE
  • Market Share Concentration
  • Key Success Factors
  • Cost Structure Benchmarks
  • Basis of Competition
  • Barriers to Entry
  • Industry Globalization
MAJOR COMPANIES

OPERATING CONDITIONS
  • Capital Intensity
  • Technology & Systems
  • Revenue Volatility
  • Regulation & Policy
  • Industry Assistance
KEY STATISTICS
  • Industry Data
  • Annual Change
  • Key Ratios
JARGON & GLOSSARY
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • Staples Inc.
Note: Product cover images may vary from those shown

Loading
LOADING...

Adroll
adroll