Wrapped up: Spending on substitute forms of advertising will hurt industry growth
The Promotional Products industry in Canada is poised to stumble as volatile economic activity lowered demand for industry products and services in 2020 due to the pandemic. The industry generates revenue through the distribution of specialty advertising on everyday items, such as mugs, calendars, and T-shirts. Industry enterprises do not manufacture these products, but rather imprint and distribute a client's advertising message on blank products that are purchased from manufacturers and industry suppliers worldwide. Corporate profit struggles have contributed to industry revenue pitfalls. Industry revenue is forecast to decline an annualized 0.9% to $2.5 billion in 2023. In 2023 however, industry revenue is expected to incline 0.1% due to growth in consumer spending and an associated influx of retail sales.
Operators in this industry provide promotional products, such as key chains, magnets and pens. They also offer a variety of advertising-related services, including promotional product distribution, sign lettering and window dressing. This industry does not include advertising services, public relations services, media buying services, media representation services, display advertising services, direct-mail advertising services or marketing consulting services.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry's key players and their market shares.
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Staples Canada Inc.
Methodology
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