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The marketing automation software market is poised to grow by $2,707.36 mn from 2023-2027, accelerating at a CAGR of 11.98% during the forecast period. The report on the marketing automation software market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.Speak directly to the analyst to clarify any post sales queries you may have.
The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the growing need for lead nurturing, an increased need for improved customer digital experience, and the rising adoption of social, mobile, analytical, and cloud (SMAC) technologies.
The marketing automation software market is segmented as below:
By Deployment
- Cloud-based
- On-premises
By End-user
- Small
- Medium enterprises
- Large enterprises
By Geographical Landscape
- North America
- Europe
- APAC
- South America
- Middle East and Africa
The report on the marketing automation software market covers the following areas:
- Marketing automation software market sizing
- Marketing automation software market forecast
- Marketing automation software market industry analysis
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market through the study, synthesis, and summation of data from multiple sources through an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.
Table of Contents
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Deployment
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
List of Exhibits
Executive Summary
The publisher recognizes the following companies as the key players in the global marketing automation software market: Acoustic LP, Act On Software Inc., ActiveCampaign LLC, Adobe Inc., ClickDimensions LLC, EngageBay Inc., GetResponse Sp zoo, HubSpot Inc., International Business Machines Corp., Intuit Inc., Lead Liaison LLC, Madgicx Ltd, MarketXpander Services Pvt. Ltd., Net results, Ontraport, Oracle Corp., Salesforce.com Inc., SAS Institute Inc., Sendinblue SAS, SharpSpring Inc., SimplyCast, and Zoho Corp. Pvt. Ltd.Commenting on the report, an analyst from the research team said: `The latest trend gaining momentum in the market is the use of AI with marketing automation software.`
According to the report, one of the major drivers for this market is the growing need for lead nurturing.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Acoustic LP
- Act On Software Inc.
- ActiveCampaign LLC
- Adobe Inc.
- ClickDimensions LLC
- EngageBay Inc.
- GetResponse Sp zoo
- HubSpot Inc.
- International Business Machines Corp.
- Intuit Inc.
- Lead Liaison LLC
- Madgicx Ltd
- MarketXpander Services Pvt. Ltd.
- Net results
- Ontraport
- Oracle Corp.
- Salesforce.com Inc.
- SAS Institute Inc.
- Sendinblue SAS
- SharpSpring Inc.
- SimplyCast
- Zoho Corp. Pvt. Ltd.