Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on The publsiher's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report
- Identify factors driving change now and in the future
- Understand motivation
- Forward-looking outlook
- Briefings and presentation should provoke lively discussion at senior level
- Take a step back from micro trends
- Get up to date estimates and comment
Societies, technologies and populations are constantly in a state of flux, and households reflect these shifts on the most basic level of relationships and lifestyles. Companies and organisations targeting homes and their inhabitants must be ready to acknowledge and react to such changes as and when they occur. Households data and insights are on hand to record and forecast these movements.
Recognise your audience
Single-person homes are the fastest-growing household type worldwide, even though couple-with-children homes remain the most dominant overall. The difference in consumption behaviour between the two sub-groups is huge and knowing which type of home is your target can make or break a business plan.
The size, type and location of residential housing in a market dictate how inhabitants interact with their surrounding landscape and how they consume goods and services. Houses are the world’s dominant dwelling type, but apartments are seeing the faster expansion rate through to 2030.
This Strategy Briefing identifies eight key households changes that are impacting various segments globally. They include growing internet access enabling the adoption of smart-home products, better-educated household heads, and better home finance options driving mortgaged households.
Many companies have already adjusted to these changes and the case studies provide examples of how they have done so. Businesses that are prepared for these shifts will be best-placed for long term success.