Hair Care in the Middle East and Africa

  • ID: 4091182
  • Report
  • Region: Africa, Middle East
  • 44 pages
  • Euromonitor International
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The hair care market in the Middle East and Africa offers high growth potential as consumers in the region see hair care as a central part of the beauty routine. In addition, a fast-growing population and rising disposable income will fuel ever-increasing demand for quality and personalised hair care products. This reports offer insights on a fragmented region and guidelines to approach a price-sensitive yet aware consumer base.

The Hair Care in the Middle East and Africa global briefing offers an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution of novel beauty concepts.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Hair Care in the Middle East and Africa

Regional Overview
Leading Companies and Brands
Forecast Projections
Country Snapshots
Note: Product cover images may vary from those shown
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Looking after hair on a basic cleansing level has become an established practice in Asia Pacific, but, despite this, products remain generally unsophisticated in their claims, restricting their sale largely to non-specialist channels. However, rising concern for the health of the hair is stimulating a wave of targeted innovations and natural formulas, which are expected to help premiumise the industry, breathing a little life into its otherwise lacklustre performance.

Bright spots attributable to market segmentation

There has been a noticeable snub of 2-in-1 products in Asia Pacific, as consumers become aware of the perils of cutting corners in their routine, and begin to appreciate the benefits of targeted products. This has opened up opportunities for shampoo and conditioners to diversify into new formats and become more results-orientated. In the latter part of the review period, this demand boosted medicated shampoo, something that will shift to natural alternatives looking ahead.

Lack of sophistication in hair care consigns it to non-specialist channels

Hair care in Asia remains largely unsophisticated in its claims, as the vast majority of consumers employ basic cleansing routines. Therefore, distribution is limited to grocery retailers, where products are picked up on impulse or as a commodity, with the brand or benefits being of little importance. In mature markets, there is a preference for beauty specialists, which offer a wider choice and can meet demand for advice.

Brands with balanced geographical distribution and non-reliance on China will benefit

International corporations continue to squeeze domestic players out of the hair care market in Asia Pacific. Procter & Gamble and Unilever dominate the market, but Procter & Gamble could suffer in future owing to its narrower price platform coverage and its strong reliance on China. Also, its key brands, including Rejoice, lack exposure to the dynamic Indian market. Big domestic players, such as Kao and Shiseido, continue to fall out of favour.

Preoccupation with natural formulas will shape market dynamics

During the forecast period, the natural trend will encourage premiumisation, with rarer ingredients and scaled-back manufacturing meaning higher prices. Conversely, the concern around harsh ingredients will negatively affect medicated products and, to some extent, styling agents, unless amendments are made to the current chemical-laden formulas found in these types of products.
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown