Virtual Training: Marketing Plan Development - Product Image

Virtual Training: Marketing Plan Development

  • ID: 4115113
  • Training
  • Region: Global
  • 16 Hours
  • Industrial Prosperity 365 Consulting
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Building a Market Roadmap that Leads to Profitable & Sustainable Growth

This virtual course will help you to:

  • Support Executive Management’s quest for a market-driven strategy that spurs profitable growth, gains market share & maximizes return-on-investment (ROI)
  • Set powerful market directives that act as catalysts for resilient organizational branding
  • Build a market roadmap that’s broad in scope, yet detailed enough to provide concrete actions
  • Understand the Communications Plan tie-in with the overall Marketing Plan
  • Realize the importance of an on-going Performance Measurement System

The offspring of a comprehensive and effective Marketing Plan is:

  • Fortified organizational market position
  • Stronger Value Proposition for target markets
  • Direction on products to promote and where
  • Effective competitive counter strategy
  • Industry drivers tied to Customer buying-behaviors
  • Results-producing Communications Strategy
  • Robust Sales Strategy – stimulating volume while retaining margin
  • Lead Generation Program optimization
  • Better sales forecasting based on ‘true’ unit sales opportunity
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Section I - Marketing Plan Development Overview

Section II - Market Analysis: The Plan’s Foundation
Quiz (Sections 1 - 2)

Section III - Marketing Plan Overall Content & Creation x

Section IV - Sales Strategy, Training & Lead Generation
Quiz  (Sections 3 - 4)

Section V - New Product & New Market Considerations

Section VI - Sales and Margin Forecasting & Performance Measurement
Quiz (Sections 5 - 6)

Section VII - Marketing Plan & Communications Plan Tie-in

Section VIII - The Marketing Communications Plan
Quiz (Sections 7 - 8)

Section IX - Marketing Budget

Section X - Maximizing Marketing Plan Buy-In

Section XI - Do’s & Don’ts for Marketing Plan Dev.
Quiz (Sections 9 - 11)

Marketing Plan Development Exam

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Question What happens when I purchase this product?
Answer The publisher will contact you to arrange a suitable time for the seminar to take place.
Note: Product cover images may vary from those shown