Global Liquid Detergent Market 2017-2021

  • ID: 4115379
  • Report
  • Region: Global
  • 79 pages
  • TechNavio
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FEATURED COMPANIES

  • Bombril
  • Fena
  • KAO Group
  • Nakoma Products
  • Reckitt Benckiser
  • Seventh Generation
  • MORE
About Liquid Detergent
Liquid detergents are increasingly being used by consumers as they are easy to dilute and can be used in both cold and warm water.

The analysts forecast the global liquid detergent market to grow at a CAGR of 8.18% during the period 2017-2021.

Covered in this report
The report covers the present scenario and the growth prospects of the global liquid detergent market for 2017-2021. To calculate the market size, the report considers the sales value in the global liquid detergent market.

The market is divided into the following segments based on geography:
- Americas
- APAC
- Europe
- MEA

The report, Global Liquid Detergent Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the Key vendors operating in this market.

Key vendors
- Church & Dwight
- Henkel
- P&G
- The Clorox Company
- Unilever

Other prominent vendors
- Bombril
- Colgate-Palmolive
- Jyothy Laboratories
- Fena
- Godrej Consumer Products
- Saraya Goodmaid
- KAO Group
- LG Household & Health Care
- Lion
- method products
- McBride
- NIRMA
- Nakoma Products
- PZ Cussons (UK)
- Reckitt Benckiser
- RSPL Group
- Sears Daily Necessities
- Seventh Generation
- Spotless Iberia
- USA Detergents
- Zhejiang Yuanmin Technology

Market drivers
- Growing demand for eco-friendly liquid detergents
- For a full, detailed list, view the full report

Market challenges
- Pricing wars
- For a full, detailed list, view the full report

Market trends
- Marketing initiatives
- For a full, detailed list, view the full report

Key questions answered in this report
- What will the market size be in 2021 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

You can request one free hour of the analyst’s time when you purchase this market report. Details are provided within the report.
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Bombril
  • Fena
  • KAO Group
  • Nakoma Products
  • Reckitt Benckiser
  • Seventh Generation
  • MORE
PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction

Key market highlights

PART 05: Market landscape

Global laundry care products

Global liquid detergent market

Five forces analysis

PART 06: Market segmentation by product type

Global inorganic liquid detergent market

Global organic liquid detergent market

PART 07: Market segmentation by end user

Global liquid detergent market for babies

Global liquid detergent market for adults

PART 08: Market segmentation by retail format

PART 09: Geographical segmentation

Liquid detergent market in the Americas

Liquid detergent market in APAC

Liquid detergent market in Europe

Liquid detergent market in MEA

PART 10: Key leading countries

US

China

UK

PART 11: Market drivers

Growing demand for eco-friendly liquid detergents

Rising popularity of concentrated liquid detergents

Development of convenient packaging options

PART 12: Impact of drivers

PART 13: Market challenges

Risk of non-biodegradation and biohazards

Certification requirements for different product lines

Pricing wars

PART 14: Impact of drivers and challenges

PART 15: Market trends

Marketing initiatives

Introduction of liquid laundry detergent pods

Growth in online retail for personal care products

PART 16: Vendor landscape

Competitive scenario

Church & Dwight

Henkel

P&G

The Clorox Company

Unilever

Other prominent vendors

PART 17: Appendix

List of abbreviations

PART 18: About the Author

List of Exhibits
Exhibit 01: Overview of global laundry care products market
Exhibit 02: Global liquid detergent market 2016-2021 ($ billions)
Exhibit 03: Five forces analysis
Exhibit 04: Global liquid detergent market by product type
Exhibit 05: Global liquid detergent market by product type 2016 and 2021 (% of revenue)
Exhibit 06: Global inorganic liquid detergent market 2016-2021 ($ billions)
Exhibit 07: Global organic liquid detergent market 2016-2021 ($ billions)
Exhibit 08: Global liquid detergent market by end user
Exhibit 09: Global liquid detergent market by end user 2016 and 2021 (% of revenue)
Exhibit 10: Global liquid detergent market for babies 2016-2021 ($ billions)
Exhibit 11: Global liquid detergent market for adults 2016-2021 ($ billions)
Exhibit 12: Global liquid detergent market by retail format: Overview
Exhibit 13: Global liquid detergent market by retail format 2016 (% of revenue)
Exhibit 14: Global liquid detergent market by retail format 2021 (% of revenue)
Exhibit 15: Global liquid detergent market by retail format 2016-2021 (by revenue in $ billions)
Exhibit 16: Geographical segmentation of global liquid detergent market 2016 and 2021 (% of revenue)
Exhibit 17: Liquid detergent market in the Americas 2016-2021 ($ billions)
Exhibit 18: Liquid detergent market in APAC 2016-2021 ($ billions)
Exhibit 19: Liquid detergent market in Europe 2016-2021 ($ billions)
Exhibit 20: Liquid detergent market in MEA 2016-2021 ($ billions)
Exhibit 21: Key leading countries
Exhibit 22: Key vendor ranking in liquid detergent market in the US 2016
Exhibit 23: Key vendor ranking in liquid detergent market in the UK 2016
Exhibit 24: Impact of drivers
Exhibit 25: Impact of drivers and challenges
Exhibit 26: Major players in global liquid detergent market 2016
Exhibit 27: Global liquid detergent market: Radar chart analysis
Exhibit 28: Church & Dwight: Business segmentation by revenue 2015
Exhibit 29: Church & Dwight: Business segmentation by revenue 2014 and 2015 ($ millions)
Exhibit 30: Church & Dwight: Geographical segmentation by revenue 2015
Exhibit 31: Henkel: Business segmentation by revenue 2015
Exhibit 32: Henkel: Business segmentation by revenue 2014 and 2015 ($ billions)
Exhibit 33: Henkel: Geographical segmentation by revenue 2015
Exhibit 34: P&G: Business segmentation by revenue 2016
Exhibit 35: P&G: Geographical segmentation by revenue 2016
Exhibit 36: The Clorox Company: Business segmentation by revenue 2016
Exhibit 37: Unilever: Business segmentation by revenue 2015
Exhibit 38: Unilever: Business segmentation by revenue 2014 and 2015 ($ billions)
Exhibit 39: Unilever: Geographical segmentation by revenue 2015
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FEATURED COMPANIES

  • Bombril
  • Fena
  • KAO Group
  • Nakoma Products
  • Reckitt Benckiser
  • Seventh Generation
  • MORE
New Report Released: – Global Liquid Detergent Market 2017-2021

The author of the report recognizes the following companies as the key players in the global liquid detergent market: Church & Dwight, Henkel, P&G, The Clorox Company, and Unilever.

Other Prominent Vendors in the market are: Bombril, Colgate-Palmolive, Jyothy Laboratories, Fena, Godrej Consumer Products, Saraya Goodmaid, KAO Group, LG Household & Health Care, Lion, method products, McBride, NIRMA, Nakoma Products, PZ, Cussons (UK), Reckitt Benckiser, RSPL Group, Sears Daily Necessities, Seventh Generation, Spotless Iberia, USA Detergents, and Zhejiang Yuanmin Technology.

Commenting on the report, an analyst from the research team said: “The latest trend gaining momentum in the market is marketing initiatives. While vendors in the market continue to invest in regular marketing activities, they are also focusing on strategies to attract regional customers. In APAC, vendors are using push marketing strategy by making consumers aware about their products to increase their penetration rates in households. One of the ways they do this is through the distribution of free samples of products to make consumers try their products.”

According to the report, one of the major drivers for this market is growing demand for eco-friendly liquid detergents. With the increasing worldwide concern about environment sustainability, laundry care product manufacturers are also adopting ways that make the product more environmentally safe. This has led to liquid detergent manufacturers adopting eco-friendly practices and products as well.

Further, the report states that one of the major factors hindering the growth of this market is pricing wars. Price is one of the major factors impacting a consumer's buying decisions. Pricing falls under the purview of a business strategy for manufacturers as consumer use of products significantly depend on the pricing of the product. Every player in the liquid laundry detergent market has its own pricing strategy, and to retain its market share, it has to make products available at competitive prices.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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  • Church & Dwight
  • Henkel
  • P&G
  • The Clorox Company
  • Unilever
  • Bombril
  • Colgate-Palmolive
  • Jyothy Laboratories
  • Fena
  • Godrej Consumer Products
  • Saraya Goodmaid
  • KAO Group
  • LG Household & Health Care
  • Lion
  • method products
  • McBride
  • NIRMA
  • Nakoma Products
  • PZ
  • Cussons (UK)
  • Reckitt Benckiser
  • RSPL Group
  • Sears Daily Necessities
  • Seventh Generation
  • Spotless Iberia
  • USA Detergents
  • Zhejiang Yuanmin Technology
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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