Personal Credit Cards: Building Loyalty in a Changing Landscape

  • ID: 4143314
  • Report
  • Region: Global
  • 40 pages
  • Euromonitor International
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Card payment companies have put increasing pressure on the cash-based systems that dominate consumer payments in many markets around the globe. For credit card issuers and networks, developing loyalty programmes and attractive features are crucial means of differentiating their value from competing payment methods, such as debit cards. This briefing explores the 2016 study of credit cards in 46 markets, with an eye toward better understanding their unique personal credit landscapes.

The Personal Credit Cards: Building Loyalty in a Changing Landscape global briefing offers insight into the size and shape of the Consumer Finance market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and offers strategic analysis of key factors influencing the market. Forecasts provide an invaluable perspective on market evolution and the criteria for success. The briefing leverages The 360-degree coverage of the global payments’ landscape including insight on consumer debt.

Product coverage: Consumer Lending, Financial Cards and Payments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Finance market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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1. Introduction

  • Scope
  • A note on the personal credit card analyses
  • Key findings

2. The Global Market

  • Card-based payments seize a larger share of the pie
  • Breaking down the global personal credit card market

3. Regional Profiles

  • Personal credit cards in the Americas
  • Card landscapes diverge between North America and Latin America
  • North America leads the region in co-branded offerings
  • The Americas: Personal credit card outlook
  • Personal credit cards in Europe
  • European credit cards trailing debit and electronic payments
  • Co-branded partnerships relatively uncommon in Europe
  • Europe: Personal credit card outlook
  • Personal credit cards in Asia Pacific
  • Asia Pacific: A medley of approaches
  • Heavy co-branded partnership presence
  • Asia Pacific: Personal credit card outlook
  • Personal credit cards in the Middle East and Africa
  • Growing card uptake, innovative product formats
  • Airline partnerships an integral part of co-branded offerings
  • The Middle East and Africa: Personal credit card outlook

4. Unique Card Formats

  • Islamic credit cards: Facilitating greater access
  • Dual credit card offerings: Increasing merchant acceptance
  • Unique Card Formats - examples

5. Global Picture

  • Co-branded cards - global overview
  • Common characteristics of personal credit card tiers

6. Looking Forward

  • Personal credit cards - outlook
  • Final considerations: Rewarding consumers and driving growth

Appendix
Worksheet examples 1
Worksheet examples 2
Worksheet examples 3

Definitions and Notes
Report notes

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Americas and Asia Pacific set the pace for personal credit cards

The Americas and Asia Pacific are crucial players in personal credit cards. These regions represent an overwhelming majority of global transaction value, and are home to the majority of co-branded offerings.

Uneven global distribution of co-branded cards

Co-branded credit cards are disproportionately skewed toward a handful of markets. Only nine of the 46 researched markets featured at least 10 different merchants with co-branded personal credit cards, while just three countries featured more than 15 merchants with card offerings.

Unique card structures reflect market realities

Some markets feature uncommon account arrangements and cards tailored to unique financial environments. Examples include Sharia-compliant credit cards (to serve Muslim consumers adhering to the Islamic ban on interest), and dual card accounts (which can help overcome merchant acceptance barriers).

Interchange regulations may impact rewards

Interchange fee limits in some markets can put pressure on rewards programmes – a major feature in drawing consumers to credit cards.

Airlines and retailers lead co-branded offerings, while hotels lag

Airlines and retailers are the most likely merchants to carry co-branded credit cards. Large retailers such as Amazon, Carrefour and Walmart are present in a number of countries. Co-branded credit cards issued by hotel chains are uncommon. Only eight markets feature any hotel co-brand cards, typically only in the headquarters market of large multinational hotel chains.

Instalment options a popular incentive

Personal credit cards frequently feature instalment billing options which allow consumers to create fixed payments. Many cards offer interest-free instalment plans at participating partner merchants as an additional selling point.

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