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Starchy Roots in Morocco

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    Report

  • 17 Pages
  • January 2024
  • Region: Morocco
  • Euromonitor International
  • ID: 4192144
Potatoes continue to hold a dominant position, accounting for almost all starchy root consumption in Morocco. Integral to Moroccan cuisine for an extensive period, potatoes feature prominently in various dishes such as Niçoise salad, tajines, and as French fries, offering quick snack options.

The Starchy Roots in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2019-2023, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market - be they new product developments, consumption patterns and distribution data. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Cassava, Other Roots, Potatoes, Sweet Potatoes.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Starchy Roots market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

STARCHY ROOTS IN MOROCCOKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Dominance and role of potatoes in Moroccan cuisine
  • Government intervention, demand shifts, and rise of processed potatoes
  • Limited presence of other starchy roots
PROSPECTS AND OPPORTUNITIES
  • Sustained demand and competitive prices of potatoes and beetroot
  • Increasing competition from processed potatoes and threats from poor harvests
  • Changes in consumer preferences and demand dynamics
  • Summary 1 Major Processors of Starchy Roots 2023
CATEGORY DATA
  • Table 1 Total Sales of Starchy Roots by Category: Total Volume 2018-2023
  • Table 2 Total Sales of Starchy Roots by Category: % Total Volume Growth 2018-2023
  • Table 3 Retail Sales of Starchy Roots by Category: Volume 2018-2023
  • Table 4 Retail Sales of Starchy Roots by Category: % Volume Growth 2018-2023
  • Table 5 Retail Sales of Starchy Roots by Category: Value 2018-2023
  • Table 6 Retail Sales of Starchy Roots by Category: % Value Growth 2018-2023
  • Table 7 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2018-2023
  • Table 8 Forecast Total Sales of Starchy Roots by Category: Total Volume 2023-2028
  • Table 9 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2023-2028
  • Table 10 Forecast Retail Sales of Starchy Roots by Category: Volume 2023-2028
  • Table 11 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2023-2028
  • Table 12 Forecast Retail Sales of Starchy Roots by Category: Value 2023-2028
  • Table 13 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2023-2028
FRESH FOOD IN MOROCCO
EXECUTIVE SUMMARY
  • Fresh food in 2023: The big picture
  • 2023 key trends
  • Retailing developments
  • What next for fresh food?
MARKET DATA
  • Table 14 Total Sales of Fresh Food by Category: Total Volume 2018-2023
  • Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2018-2023
  • Table 16 Retail Sales of Fresh Food by Category: Volume 2018-2023
  • Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2018-2023
  • Table 18 Retail Sales of Fresh Food by Category: Value 2018-2023
  • Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2018-2023
  • Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2018-2023
  • Table 21 Retail Distribution of Fresh Food by Format: % Volume 2018-2023
  • Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2023-2028
  • Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2023-2028
  • Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2023-2028
  • Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2023-2028
  • Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2023-2028
  • Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 2 Research Sources