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Home Care in Taiwan

  • ID: 4192150
  • Report
  • Region: Taiwan
  • 56 pages
  • Euromonitor International
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Home care in Taiwan posted faster value growth in 2018 compared to 2017. Except for bleach and polishes, most categories registered positive growth. Laundry care is the fast growing category, underpinned by concentrated liquid detergents with the highest retail value, and relative newcomer liquid tablet detergents with the fastest retail value growth.

The Home Care in Taiwan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HOME CARE IN TAIWAN

List of Contents and Tables
Executive Summary
Faster Retail Value Growth in Home Care in 2018
More Focus on Eco-friendly Products
Unilever Leads Home Care for Another Year
Manufacturers Are Trying To Spur Higher Growth Through Innovation
Slightly Faster Growth Expected Over Forecast Period
Market Indicators
Table 1 Households 2013-2018
Market Data
Table 2 Sales of Home Care by Category: Value 2013-2018
Table 3 Sales of Home Care by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Home Care: % Value 2014-2018
Table 5 LBN Brand Shares of Home Care: % Value 2015-2018
Table 6 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 7 Distribution of Home Care by Format: % Value 2013-2018
Table 8 Distribution of Home Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Home Care by Category: Value 2018-2023
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Electric and Gel Air Fresheners Are Two Largest Subcategories in Air Care
Spray/aerosol Air Fresheners Posts Fastest Value Growth in Air Care
Integrating More Functions Into Air Care Is Expected To Be the Future Highlight
Competitive Landscape
Farcent Continues Expanding Brand Share by Extensive Product Lines and Updated Product Designs
Local Giants Dominate, While Foreign Brands Exert Little Influence
Internet Retailers, Alongside Health and Beauty Specialists, Demonstrate Their Potential in Boosting Sales Performance in Air Care
Category Data
Table 11 Sales of Air Care by Category: Value 2013-2018
Table 12 Sales of Air Care by Category: % Value Growth 2013-2018
Table 13 Sales of Air Care by Fragrance: Value Ranking 2013-2018
Table 14 NBO Company Shares of Air Care: % Value 2014-2018
Table 15 LBN Brand Shares of Air Care: % Value 2015-2018
Table 16 Forecast Sales of Air Care by Category: Value 2018-2023
Table 17 Forecast Sales of Air Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Bleach Is Less in Demand Due To Desire To Lead Healthy Lifestyles
Bleach Is Also Losing Share To Substitute Surface Care Products
Bleach Is Preferred More for Toilet/bathroom Cleaning
Competitive Landscape
Kao (taiwan) Corp Leads Bleach With Stronger Brand Influence and Lower Prices
International Players Dominate Underpinned by Wider Distribution Presence
Private Label Has Some Presence in Bleach
Category Data
Table 18 Sales of Bleach: Value 2013-2018
Table 19 Sales of Bleach: % Value Growth 2013-2018
Table 20 NBO Company Shares of Bleach: % Value 2014-2018
Table 21 LBN Brand Shares of Bleach: % Value 2015-2018
Table 22 Forecast Sales of Bleach: Value 2018-2023
Table 23 Forecast Sales of Bleach: % Value Growth 2018-2023
Headlines
Prospects
Hand Dishwashing Continues To Focus on More Eco-friendly Features
Hand Dishwashing Remains Largest Subcategory in Dishwashing
Taiwanese Consumers Prefer Automatic Dishwashing Powder Over Tablets
Competitive Landscape
Nice Enterprise Co Ltd Leads Dishwashing Due To Higher Value in Hand Dishwashing
International Players Have Slowly Lost Share To Domestic Competitors
Different Channels Provide Appropriate Platforms for Different Subcategories
Category Indicators
Table 24 Household Possession of Dishwashers 2013-2018
Category Data
Table 25 Sales of Dishwashing by Category: Value 2013-2018
Table 26 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 27 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 28 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 29 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023
Headlines
Prospects
Home Insecticides Maintains Positive Growth Momentum
Other Home Insecticides Registers Higher Growth Rates
Spray/aerosol Insecticides Remains the Largest Subcategory in Home Insecticides
Competitive Landscape
Chung Tai Hsing Maintains Lead Due To Multiple Product Lines and Brands
Domestic Players Continue To Dominate, While International Players Expand Slowly
Other Home Care Non-grocery Specialists Indispensable in Home Insecticides
Category Data
Table 31 Sales of Home Insecticides by Category: Value 2013-2018
Table 32 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 33 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018
Table 34 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 35 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 36 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 37 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023
Headlines
Prospects
Concentrated Liquid Detergents Registers Highest Retail Value in Laundry Care
Consumption Polarisation Has Become Clearer Among Taiwanese
Laundry Aids and Fabric Softeners Remain Niche in Taiwan
Competitive Landscape
Unilever Taiwan Leads Laundry Care With Wider Product Portfolio and Affordable Prices
International Brands Hold Greater Advantage in Laundry Care Than Domestic Players
More Brands Collaborate With Internet Celebrities To Attract More Consumers
Category Indicators
Table 38 Household Possession of Washing Machines 2013-2018
Category Data
Table 39 Sales of Laundry Care by Category: Value 2013-2018
Table 40 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 41 Sales of Laundry Aids by Category: Value 2013-2018
Table 42 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 43 Sales of Laundry Detergents by Category: Value 2013-2018
Table 44 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 45 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 46 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 47 NBO Company Shares of Laundry Aids: % Value 2014-2018
Table 48 LBN Brand Shares of Laundry Aids: % Value 2015-2018
Table 49 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 50 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 51 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 52 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Polishes Is Less Favoured Among Taiwanese Due To Local Consumption Habits
Furniture Polish Continues Declining in Retail Value
Shoe Polish Declines Faster in Retail Value Compared To Furniture Polish
Competitive Landscape
SC Johnson & Son Taiwan Ltd Maintains Leading Position in Polishes
Local Players Lag Behind Overseas Giant Due To Weaker Brand Influence
Marketing Campaigns Difficult To Find in Polishes
Category Data
Table 53 Sales of Polishes by Category: Value 2013-2018
Table 54 Sales of Polishes by Category: % Value Growth 2013-2018
Table 55 NBO Company Shares of Polishes: % Value 2014-2018
Table 56 LBN Brand Shares of Polishes: % Value 2015-2018
Table 57 Forecast Sales of Polishes by Category: Value 2018-2023
Table 58 Forecast Sales of Polishes by Category: % Value Growth 2018-2023
Headlines
Prospects
Almost All Surface Care Subcategories Post Postive Growth
Home Care Wipes Registers Faster Growth Than Surface Care Excluding Wipes
Consumers Have Become More Environmentally Aware When Choosing Surface Care Products
Competitive Landscape
SC Johnson & Son Taiwan Ltd Maintains Lead in Surface Care
Domestic Brands Catching Up With Differentiated Product Focus
More Natural Direction in Surface Care Might Bring More New Players To Compete
Category Data
Table 59 Sales of Surface Care by Category: Value 2013-2018
Table 60 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 61 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018
Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018
Table 63 NBO Company Shares of Surface Care: % Value 2014-2018
Table 64 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 65 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2018
Table 66 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2018
Table 67 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 68 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Toilet Care Maintains Healthy Growth in Taiwan
Toilet Liquids/foam Records Both Higher Retail Value and Growth Rates
In-cistern Devices Have Become Less Welcome Among Taiwanese Consumers
Competitive Landscape
SC Johnson & Son Taiwan Ltd Leads With Mr Muscle With Clear Competitive Edge
Toilet Care Is Equally Divided Between International and Domestic Players
Private Label and Premium Brands Remain Largely Non-existent in Taiwan
Category Data
Table 69 Sales of Toilet Care by Category: Value 2013-2018
Table 70 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 71 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 72 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 73 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 74 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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