+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Home Care in Taiwan

  • ID: 4192150
  • Report
  • February 2021
  • Region: Taiwan
  • 70 pages
  • Euromonitor International
Sales growth accelerated significantly in home care during 2020 as the COVID-19 pandemic motivated consumers to pay far more attention to their cleanliness and hygiene habits. Although the COVID-19 pandemic did not impact Taiwan as severely as most other countries, the threat of contagion still created the ideal preconditions for strong sales growth in various categories of home care.

The Home Care in Taiwan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
EXECUTIVE SUMMARY
  • COVID-19 impact on home care
  • Company response
  • Retailing shift
  • What next for home care?
MARKET INDICATORS
  • Table 1 Households 2015-2020
MARKET DATA
  • Table 2 Sales of Home Care by Category: Value 2015-2020
  • Table 3 Sales of Home Care by Category: % Value Growth 2015-2020
  • Table 4 NBO Company Shares of Home Care: % Value 2016-2020
  • Table 5 LBN Brand Shares of Home Care: % Value 2017-2020
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2015-2020
  • Table 7 Distribution of Home Care by Format: % Value 2015-2020
  • Table 8 Distribution of Home Care by Format and Category: % Value 2020
  • Table 9 Forecast Sales of Home Care by Category: Value 2020-2025
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources
KEY DATA FINDINGS

2020 IMPACT
  • Laundry care avoids sales declines in 2020 due to these products’ essential status
  • Liquid tablet detergents has another outstanding year, topping the sales charts again
  • Greater segmentation as brands seek to appeal to a sophisticated consumer base
RECOVERY AND OPPORTUNITIES
  • Hot and humid climate set to support growth in sales of value-added products
  • International brands set to remain dominant in laundry care
  • E-commerce set to continue building as consumers increasingly value convenience
CATEGORY INDICATORS
  • Table 11 Household Possession of Washing Machines 2015-2020
CATEGORY DATA
  • Table 12 Sales of Laundry Care by Category: Value 2015-2020
  • Table 13 Sales of Laundry Care by Category: % Value Growth 2015-2020
  • Table 14 Sales of Laundry Aids by Category: Value 2015-2020
  • Table 15 Sales of Laundry Aids by Category: % Value Growth 2015-2020
  • Table 16 Sales of Laundry Detergents by Category: Value 2015-2020
  • Table 17 Sales of Laundry Detergents by Category: % Value Growth 2015-2020
  • Table 18 NBO Company Shares of Laundry Care: % Value 2016-2020
  • Table 19 LBN Brand Shares of Laundry Care: % Value 2017-2020
  • Table 20 NBO Company Shares of Laundry Aids: % Value 2016-2020
  • Table 21 LBN Brand Shares of Laundry Aids: % Value 2017-2020
  • Table 22 NBO Company Shares of Laundry Detergents: % Value 2016-2020
  • Table 23 LBN Brand Shares of Laundry Detergents: % Value 2017-2020
  • Table 24 Forecast Sales of Laundry Care by Category: Value 2020-2025
  • Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • A very positive performance for dishwashing as COVID-19 spurs growth
  • Automatic dishwashing leads growth as sales rise from a far lower base
  • A good year for automatic dishwashing tablets as consumers demand sophistication
RECOVERY AND OPPORTUNITIES
  • Positive performance expected for hand dishwashing after a brief correction in sales
  • Domestic brands expected to continue gaining ground in dishwashing
  • The shift towards e-commerce expected to remain a major trend in dishwashing
CATEGORY INDICATORS
  • Table 26 Household Possession of Dishwashers 2015-2020
CATEGORY DATA
  • Table 27 Sales of Dishwashing by Category: Value 2015-2020
  • Table 28 Sales of Dishwashing by Category: % Value Growth 2015-2020
  • Table 29 NBO Company Shares of Dishwashing: % Value 2016-2020
  • Table 30 LBN Brand Shares of Dishwashing: % Value 2017-2020
  • Table 31 Forecast Sales of Dishwashing by Category: Value 2020-2025
  • Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Very strong sales growth in 2020 the result of increased hygiene concerns
  • Home care wipes sales take off as demand for disposable hygiene products booms
  • Consumer preference for ecologically sound products remains in effect
RECOVERY AND OPPORTUNITIES
  • A positive performance expected for service care after a brief period of decline
  • Local brands set to present stronger challenges to their international rivals
  • Ecological credentials expected to remain important during the forecast period
CATEGORY DATA
  • Table 33 Sales of Surface Care by Category: Value 2015-2020
  • Table 34 Sales of Surface Care by Category: % Value Growth 2015-2020
  • Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020
  • Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020
  • Table 37 NBO Company Shares of Surface Care: % Value 2016-2020
  • Table 38 LBN Brand Shares of Surface Care: % Value 2017-2020
  • Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2016-2020
  • Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2020
  • Table 41 Forecast Sales of Surface Care by Category: Value 2020-2025
  • Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Much stronger focus on hygiene spurs strong sales growth in bleach
  • Bleach continues to face strong competition from other home care products
  • Usage of bleach increasingly limited to toilet cleaning and the sanitising of drains
RECOVERY AND OPPORTUNITIES
  • Strong sales declines in 2021 to be followed by a return to slow but steady decline
  • Foreign brands set to remain dominant due to superior marketing and distribution
  • Private label set to become increasingly important in sales of bleach
CATEGORY DATA
  • Table 43 Sales of Bleach: Value 2015-2020
  • Table 44 Sales of Bleach: % Value Growth 2015-2020
  • Table 45 NBO Company Shares of Bleach: % Value 2016-2020
  • Table 46 LBN Brand Shares of Bleach: % Value 2017-2020
  • Table 47 Forecast Sales of Bleach: Value 2020-2025
  • Table 48 Forecast Sales of Bleach: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Hygiene concerns at the peak of the COVID-19 pandemic boost category sales
  • Toilet liquids/foam remains the dominant and most dynamic category in toilet care
  • Suspicions surrounding in-cistern devices continue to suppress demand
RECOVERY AND OPPORTUNITIES
  • Moderate positive sales growth to follow strong declines as sales return to normal
  • Local players expected to continue holding their own against their international rivals
  • Private label remains a marginal presence in toilet care
CATEGORY DATA
  • Table 49 Sales of Toilet Care by Category: Value 2015-2020
  • Table 50 Sales of Toilet Care by Category: % Value Growth 2015-2020
  • Table 51 NBO Company Shares of Toilet Care: % Value 2016-2020
  • Table 52 LBN Brand Shares of Toilet Care: % Value 2017-2020
  • Table 53 Forecast Sales of Toilet Care by Category: Value 2020-2025
  • Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 contributes to ongoing sales declines as demand continues to falter
  • Shift away from wooden furniture continues to undermine demand for furniture polish
  • Waning interest in formal leather footwear spells bad news for sales of shoe polish
RECOVERY AND OPPORTUNITIES
  • Further declines ahead as polishes set to remain a niche category
  • SC Johnson & Son and United Pros Co set to continue dominating sales
  • Lack of innovation set to remain a prominent feature of polishes
CATEGORY DATA
  • Table 55 Sales of Polishes by Category: Value 2015-2020
  • Table 56 Sales of Polishes by Category: % Value Growth 2015-2020
  • Table 57 NBO Company Shares of Polishes: % Value 2016-2020
  • Table 58 LBN Brand Shares of Polishes: % Value 2017-2020
  • Table 59 Forecast Sales of Polishes by Category: Value 2020-2025
  • Table 60 Forecast Sales of Polishes by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Demand for air care under pressure amidst conservative spending attitudes
  • Liquid and gel air fresheners continue to register positive performances in 2020
  • Specific factors continue to hold back sales of candle and car air fresheners
RECOVERY AND OPPORTUNITIES
  • Moderate positive growth expected to continue being seen in air care
  • Local brands to continue leveraging key advantages to dominate category sales
  • Few changes expected in air care distribution as e-commerce remains peripheral
CATEGORY DATA
  • Table 61 Sales of Air Care by Category: Value 2015-2020
  • Table 62 Sales of Air Care by Category: % Value Growth 2015-2020
  • Table 63 Sales of Air Care by Fragrance: Value Ranking 2018-2020
  • Table 64 NBO Company Shares of Air Care: % Value 2016-2020
  • Table 65 LBN Brand Shares of Air Care: % Value 2017-2020
  • Table 66 Forecast Sales of Air Care by Category: Value 2020-2025
  • Table 67 Forecast Sales of Air Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Growth rates accelerate during 2020 as higher interest in hygiene spurs demand
  • Sprayed/aerosol insecticides and electric insecticides continue to dominate sales
  • Growth in other home insecticides is suppressed by sales declines in moth proofers
RECOVERY AND OPPORTUNITIES
  • A return to moderate positive growth for home insecticides during the forecast period
  • Domestic players and brands set to remain in the driving seat in home insecticides
  • Modern grocery retailers set to dominate distribution despite growth in e-commerce
CATEGORY DATA
  • Table 68 Sales of Home Insecticides by Category: Value 2015-2020
  • Table 69 Sales of Home Insecticides by Category: % Value Growth 2015-2020
  • Table 70 Sales of Spray/Aerosol Insecticides by Type: % Value 2015-2020
  • Table 71 NBO Company Shares of Home Insecticides: % Value 2016-2020
  • Table 72 LBN Brand Shares of Home Insecticides: % Value 2017-2020
  • Table 73 Forecast Sales of Home Insecticides by Category: Value 2020-2025
  • Table 74 Forecast Sales of Home Insecticides by Category: % Value Growth 2020-2025
Note: Product cover images may vary from those shown
Adroll
adroll