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Vegetables in Morocco

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    Report

  • 19 Pages
  • January 2026
  • Region: Morocco
  • Euromonitor International
  • ID: 4192156
2025 was a good year for the production of vegetables in Morocco after a few years in which harvests were hit by drought. This resulted in an over supply of some produce which helped to keep prices low, thereby supporting volume growth. Fresh vegetables remain a key component of the local diet with there being little interest or demand for processed vegetables.

This Vegetables in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2021-2025, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market - be they new product developments, consumption patterns and distribution data. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Cauliflowers and broccoli, Maize, Onion, Other Vegetables, Tomatoes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Vegetables market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sales of fresh vegetables benefit from a good harvest year in 2025
INDUSTRY PERFORMANCE
  • Fresh vegetables remain a key part of the local diet
  • Fresh maize sales decline while organic produce attracts more affluent consumers
WHAT’S NEXT?
  • Vegetables set for growth thanks to focus on healthy eating and record tourism
  • Challenges and opportunities ahead for the cultivation of fresh vegetables
  • Summary 1 Major Processors of Vegetables 2025
CATEGORY DATA
  • Table 1 Total Sales of Vegetables by Category: Total Volume 2020-2025
  • Table 2 Total Sales of Vegetables by Category: % Total Volume Growth 2020-2025
  • Table 3 Retail Sales of Vegetables by Category: Volume 2020-2025
  • Table 4 Retail Sales of Vegetables by Category: % Volume Growth 2020-2025
  • Table 5 Retail Sales of Vegetables by Category: Value 2020-2025
  • Table 6 Retail Sales of Vegetables by Category: % Value Growth 2020-2025
  • Table 7 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 8 Forecast Total Sales of Vegetables by Category: Total Volume 2025-2030
  • Table 9 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2025-2030
  • Table 10 Forecast Retail Sales of Vegetables by Category: Volume 2025-2030
  • Table 11 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Retail Sales of Vegetables by Category: Value 2025-2030
  • Table 13 Forecast Retail Sales of Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTSFRESH FOOD IN MOROCCO
EXECUTIVE SUMMARY
  • Fresh food sales rise in 2025 despite economic headwinds
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Food prices rise as Morocco sees a drop in the local production of fresh foods
  • Affordability has a big impact on the fresh food market
  • Sales of nuts and pulses report robust growth
WHAT’S NEXT?
  • Sales of fresh food set to rise over the forecast period despite economic challenges
  • Focus on healthy eating should benefit some fresh food categories
  • Morocco’s organic fresh food market positioned for expansion
CHANNELS
  • Small local grocers remain key to sales of fresh food in Morocco
  • Supermarkets and discounters investing in expansion plans
MARKET DATA
  • Table 14 Total Sales of Fresh Food by Category: Total Volume 2020-2025
  • Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
  • Table 16 Retail Sales of Fresh Food by Category: Volume 2020-2025
  • Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
  • Table 18 Retail Sales of Fresh Food by Category: Value 2020-2025
  • Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2020-2025
  • Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 21 Retail Distribution of Fresh Food by Format: % Volume 2020-2025
  • Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2025-2030
  • Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2025-2030
  • Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2025-2030
  • Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2025-2030
  • Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2025-2030
  • Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2025-2030
COUNTRY REPORTS
SOURCES
  • Summary 2 Research Sources