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Surface Care in Malaysia

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    Report

  • 21 Pages
  • January 2023
  • Region: Malaysia
  • Euromonitor International
  • ID: 4192190
Home care disinfectants saw retail volume sales decline in 2022 following the peak hit at the height of the COVID-19 crisis when concerns about exposure to the SARS-CoV-2 virus encouraged consumers to pay considerable attention to sanitising surfaces. Home care disinfectants became especially appealing in the context of the pandemic, as local consumers sought to minimise their risk of contracting the virus by disinfecting their homes more frequently.

The publisher's Surface Care in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SURFACE CARE IN IN MALAYSIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Demand for home care disinfectants drops as threat from COVID-19 is perceived to wane
  • Demand for multi-purpose products over task-specific options
  • Dettol retains lead despite share decline
PROSPECTS AND OPPORTUNITIES
  • E-commerce growing in importance
  • Price to remain a key factor in purchasing decisions
  • Enduring focus on hygiene
CATEGORY DATA
  • Table 1 Sales of Surface Care by Category: Value 2017-2022
  • Table 2 Sales of Surface Care by Category: % Value Growth 2017-2022
  • Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022
  • Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022
  • Table 5 NBO Company Shares of Surface Care: % Value 2018-2022
  • Table 6 LBN Brand Shares of Surface Care: % Value 2019-2022
  • Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2022
  • Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2022
  • Table 9 Forecast Sales of Surface Care by Category: Value 2022-2027
  • Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
HOME CARE IN MALAYSIA

EXECUTIVE SUMMARY
  • Home care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 11 Households 2017-2022
MARKET DATA
  • Table 12 Sales of Home Care by Category: Value 2017-2022
  • Table 13 Sales of Home Care by Category: % Value Growth 2017-2022
  • Table 14 NBO Company Shares of Home Care: % Value 2018-2022
  • Table 15 LBN Brand Shares of Home Care: % Value 2019-2022
  • Table 16 Penetration of Private Label in Home Care by Category: % Value 2017-2022
  • Table 17 Distribution of Home Care by Format: % Value 2017-2022
  • Table 18 Distribution of Home Care by Format and Category: % Value 2022
  • Table 19 Forecast Sales of Home Care by Category: Value 2022-2027
  • Table 20 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER

SOURCES
  • Summary 1 Research Sources