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Away-From-Home Tissue and Hygiene in New Zealand

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    Report

  • 19 Pages
  • March 2024
  • Region: New Zealand
  • Euromonitor International
  • ID: 4192223
In 2023, New Zealand experienced the first year without COVID-19 restrictions since the pandemic's onset in 2020. The prolonged periods of lockdowns and restrictions from 2020 to 2022 had kept people at home more frequently, leading to a surge in demand for cleaning products. While the work-from-home trend persisted, indicating a shift in category dynamics, the easing of restrictions saw consumers venture out more often, resulting in reduced demand for at-home cleaning products.

The Away-from-Home Tissue and Hygiene in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Away-from-Home Hygiene, Away-from-Home Tissue.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Away-from-Home Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

AWAY-FROM-HOME TISSUE AND HYGIENE IN NEW ZEALANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Easing of COVID-19 restrictions fuels demand
  • Supply shortages and cost increases drive unit price growth
  • Leadership of Asaleo Care and Kimberly-Clark
PROSPECTS AND OPPORTUNITIES
  • Impact of weak economic outlook
  • Shift to retail channels amidst economic pressures
  • Rising importance of sustainability
CATEGORY DATA
  • Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
  • Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
  • Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023
  • Table 4 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
  • Table 5 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
  • Table 6 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
  • Table 7 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028
TISSUE AND HYGIENE IN NEW ZEALAND
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 8 Birth Rates 2018-2023
  • Table 9 Infant Population 2018-2023
  • Table 10 Female Population by Age 2018-2023
  • Table 11 Total Population by Age 2018-2023
  • Table 12 Households 2018-2023
  • Table 13 Forecast Infant Population 2023-2028
  • Table 14 Forecast Female Population by Age 2023-2028
  • Table 15 Forecast Total Population by Age 2023-2028
  • Table 16 Forecast Households 2023-2028
MARKET DATA
  • Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
  • Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
  • Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
  • Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
  • Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
  • Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
  • Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
  • Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources