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Wipes in Taiwan

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    Report

  • 22 Pages
  • March 2023
  • Region: Taiwan
  • Euromonitor International
  • ID: 4192229
General purpose wipes continued to record rapid growth, after moist toilet wipes due to greater concerns over personal hygiene since the pandemic. Consumers have also become accustomed to using products with alcohol ingredients from pre-pandemic preferences for those with non-alcohol ingredients. This trend which has been visible since 2020 became even more apparent after a further major outbreak of COVID-19 in May 2021 in Taiwan and remained in place during 2022.

The analyst's Wipes in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:

Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage:

Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Wipes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

WIPES IN TAIWANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Wipes registers faster growth rate in 2022 due to habits that persist from the height of the pandemic
  • Home care wipes and floor cleaning systems post moderate growth due to steady sales performance of outright leader in this category, Farcent
  • Moist toilet wipes maintains highest growth rate in wipes in 2022
PROSPECTS AND OPPORTUNITIES
  • Wipes maintains moderate growth rate throughout the forecast period
  • International brands focus on premium products
  • Retail e-commerce demonstrates its specific strength via group purchasing
CATEGORY DATA
  • Table 1 Retail Sales of Wipes by Category: Value 2017-2022
  • Table 2 Retail Sales of Wipes by Category: % Value Growth 2017-2022
  • Table 3 NBO Company Shares of Retail Wipes: % Value 2018-2022
  • Table 4 LBN Brand Shares of Retail Wipes: % Value 2019-2022
  • Table 5 Forecast Retail Sales of Wipes by Category: Value 2022-2027
  • Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
TISSUE AND HYGIENE IN TAIWAN
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 7 Birth Rates 2017-2022
  • Table 8 Infant Population 2017-2022
  • Table 9 Female Population by Age 2017-2022
  • Table 10 Total Population by Age 2017-2022
  • Table 11 Households 2017-2022
  • Table 12 Forecast Infant Population 2022-2027
  • Table 13 Forecast Female Population by Age 2022-2027
  • Table 14 Forecast Total Population by Age 2022-2027
  • Table 15 Forecast Households 2022-2027
MARKET DATA
  • Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
  • Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
  • Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
  • Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
  • Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
  • Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
  • Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
  • Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources