Wipes in Singapore

  • ID: 4192230
  • Report
  • Region: Singapore
  • 19 pages
  • Euromonitor International
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As consumers in the humid climate of Singapore are increasingly conscious of personal hygiene, demand for general purpose wipes and facial cleansing wipes increases. Consequently, many consumers replace pocket handkerchiefs with general purpose wipes as the latter provides improved comfort and cleaning, leading to very strong growth within wipes. In response, producers of brands such as PurSoft and NooTrees expand their product offering into wipes as they see opportunities for growth in an other...

The Wipes in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Wipes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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Wipes In Singapore

Headlines

Prospects

Personal Wipes Continues To Gain Popularity With Increasing Hygiene Awareness
Uncertain Outlook For Specific Wipes Due To Social Factors
Wipes With Additional Features Are Expected To Grow In The Coming Years
Competitive Landscape
Beiersdorf (S) Pte Ltd Leads A Fragmented Category
Innovation To Address Consumer Concerns
Private Label Gains Traction At The Expense Of Mass Brands
Category Data
Table 1 Retail Sales Of Wipes By Category: Value 2012-2017
Table 2 Retail Sales Of Wipes By Category: % Value Growth 2012-2017
Table 3 Nbo Company Shares Of Retail Wipes: % Value 2013-2017
Table 4 Lbn Brand Shares Of Retail Wipes: % Value 2014-2017
Table 5 Forecast Retail Sales Of Wipes By Category: Value 2017-2022
Table 6 Forecast Retail Sales Of Wipes By Category: % Value Growth 2017-2022
Executive Summary
Changes In Population Structure Result In Trade-Offs For Different Product Categories
Environmentally-Friendly Options Are Slow To Catch On In Singapore
International Players Continue To Lead With Strong Brand Reputation And Trust
Supermarkets Remains Most Popular Channel Despite Competition
Expected Growth Driven By Premiumisation And Additional Features In Products
Market Indicators
Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population By Age 2012-2017
Table 10 Total Population By Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population By Age 2017-2022
Table 14 Forecast Total Population By Age 2017-2022
Table 15 Forecast Households 2017-2022
Market Data
Table 16 Retail Sales Of Tissue And Hygiene By Category: Value 2012-2017
Table 17 Retail Sales Of Tissue And Hygiene By Category: % Value Growth 2012-2017
Table 18 Nbo Company Shares Of Retail Tissue And Hygiene: % Value 2013-2017
Table 19 Lbn Brand Shares Of Retail Tissue And Hygiene: % Value 2014-2017
Table 20 Penetration Of Private Label In Retail Tissue And Hygiene By Category: % Value 2012-2017
Table 21 Distribution Of Retail Tissue And Hygiene By Format: % Value 2012-2017
Table 22 Distribution Of Retail Tissue And Hygiene By Format And Category: % Value 2017
Table 23 Forecast Retail Sales Of Tissue And Hygiene By Category: Value 2017-2022
Table 24 Forecast Retail Sales Of Tissue And Hygiene By Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
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