Wipes in Singapore

Wipes maintained healthy value sales in Singapore in 2024, with personal wipes being the best performing category. Functionality remains a critical driver in the mature category of wipes, particularly as consumers demand more efficient, multipurpose products that integrate easily into their busy lifestyles. Wipes that offer both cleansing and sanitising capabilities are especially popular among parents, office workers, and commuters who value on-the-go solutions, for example.

The Wipes in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Wipes market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.