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Wipes in Australia

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    Report

  • 26 Pages
  • March 2022
  • Region: Australia
  • Euromonitor International
  • ID: 4192232
Whether being used for home care or for personal care purposes, wipes experienced rapid growth in 2020 and 2021. Whilst this was partly due to their convenience when cleaning either surfaces or skin - a selling proposition that is attractive at any time - the primary driver was increased interest in sanitisation during the COVID-19 pandemic.

This 'Wipes in Australia' report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems , Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Wipes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The analyst has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the analyst has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

KEY DATA FINDINGS
2021 DEVELOPMENTS
  • Need to sanitise drives the growth of wipes during the pandemic
  • In personal wipes, the influence of the pandemic has been mixed
  • Wipes is a growing side business for brands with household names
PROSPECTS AND OPPORTUNITIES
  • The end of the pandemic does not mean the end of the boom in general purpose wipes
  • Neither does it mean the end of the dynamism of home care wipes
  • Beauty routines will change as Australia goes back to normal
CATEGORY DATA
  • Table 1 Retail Sales of Wipes by Category: Value 2016-2021
  • Table 2 Retail Sales of Wipes by Category: % Value Growth 2016-2021
  • Table 3 NBO Company Shares of Retail Wipes: % Value 2017-2021
  • Table 4 LBN Brand Shares of Retail Wipes: % Value 2018-2021
  • Table 5 Forecast Retail Sales of Wipes by Category: Value 2021-2026
  • Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2021-2026
  • CHART 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2019-2026
  • CHART 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2019-2026
TISSUE AND HYGIENE IN AUSTRALIA
EXECUTIVE SUMMARY
  • Working from home drives growth through retail
  • Hygiene focuses on older consumers
  • Australian consumers finally embrace eco-brands
  • Retailing developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 7 Birth Rates 2016-2021
  • Table 8 Infant Population 2016-2021
  • Table 9 Female Population by Age 2016-2021
  • Table 10 Total Population by Age 2016-2021
  • Table 11 Households 2016-2021
  • Table 12 Forecast Infant Population 2021-2026
  • Table 13 Forecast Female Population by Age 2021-2026
  • Table 14 Forecast Total Population by Age 2021-2026
  • Table 15 Forecast Households 2021-2026
MARKET DATA
  • Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
  • Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
  • Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021
  • Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021
  • Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021
  • Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021
  • Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021
  • Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
  • Summary 1 Research Sources