Wipes continued to appeal to Australian consumers in 2022, thanks to their convenience and ease of use. As people resumed their busy lifestyles after the pandemic restrictions eased earlier in the year, wipes recorded double-digit current value growth. Moreover, awareness of personal hygiene remained high amongst local consumers, leading them to adopt more rigorous care routines with wipes.
The analyst's Wipes in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Data Coverage
Market Sizes(historic and forecasts), company shares, brand shares and distribution data.
The analyst's Wipes in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product Coverage:
Home Care Wipes and Floor Cleaning Systems, Personal Wipes.Data Coverage
Market Sizes(historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Wipes market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
WIPES IN AUSTRALIAKEY DATA FINDINGS
2022 DEVELOPMENTS
- Wipes continues to see high value growth
- Rebound for cosmetic wipes, driven by the resumption of social activities
- Household name dominates home care wipes, while baby wipes is fragmented
- Demand for wipes will be sustained by ongoing adherence to hygiene practices and distribution expansion
- Skin health and wellness to inform new product development in cosmetic wipes
- The Hygiene Co - the rise of this local brand is worth watching
- Table 1 Retail Sales of Wipes by Category: Value 2017-2022
- Table 2 Retail Sales of Wipes by Category: % Value Growth 2017-2022
- Table 3 NBO Company Shares of Retail Wipes: % Value 2018-2022
- Table 4 LBN Brand Shares of Retail Wipes: % Value 2019-2022
- Table 5 Forecast Retail Sales of Wipes by Category: Value 2022-2027
- Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
EXECUTIVE SUMMARY
- Tissue and hygiene in 2022: The big picture
- Competitive landscape
- Retailing developments
- What next for tissue and hygiene?
- Table 7 Birth Rates 2017-2022
- Table 8 Infant Population 2017-2022
- Table 9 Female Population by Age 2017-2022
- Table 10 Total Population by Age 2017-2022
- Table 11 Households 2017-2022
- Table 12 Forecast Infant Population 2022-2027
- Table 13 Forecast Female Population by Age 2022-2027
- Table 14 Forecast Total Population by Age 2022-2027
- Table 15 Forecast Households 2022-2027
- Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
- Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
- Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
- Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
- Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
- Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
- Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
- Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
- Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
SOURCES
- Summary 1 Research Sources
