Juice in Turkey

  • ID: 4192245
  • Report
  • Region: Turkey
  • 25 pages
  • Euromonitor International
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There has been a significant increase in the demand for more premium juice, with local consumers looking for higher quality products. Juice is set to benefit from investments made in 100% juice, such as the launch of a higher number of 200ml products targeting children, and nectars, such as products with higher nutritional content. One example was the launch of Dimes Sofram in 2016 by Dimes Gida San ve Ticaret AS, which is a nectar product with 74% fruit content and no sugar added.

The Juice in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Juice market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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JUICE IN TURKEY

List of Contents and Tables
  • Headlines
  • Prospects
  • Increasing Demand for Higher Quality Juice Drives Growth
  • 100% Juice To Demonstrate the Best Value Growth
  • Abundance of Fresh Raw Fruit and Vegetables Is Obstacle To Strong Growth of Some Juice Types
  • Competitive Landscape
  • Coca-Cola Içecek As Continues To Lead Juice in 2017
  • Heavy Competition Between International and Local Companies
  • Family Gatherings and Nostalgia Are Key Advertising Themes for New Launches of Juice
  • Category Data
  • Table 1 Off-trade Sales of Juice by Category: Volume 2012-2017
  • Table 2 Off-trade Sales of Juice by Category: Value 2012-2017
  • Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
  • Table 4 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
  • Table 5 Leading Flavours for Off-trade 100% Juice: % Volume 2012-2017
  • Table 6 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2012-2017
  • Table 7 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2012-2017
  • Table 8 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
  • Table 9 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
  • Table 10 NBO Company Shares of Off-trade Juice: % Value 2013-2017
  • Table 11 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
  • Table 12 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
  • Table 13 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
  • Table 14 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
  • Table 15 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022
  • Executive Summary
  • Soft Drinks Registers Double-digit Off-trade Value Growth in 2017
  • the Trend Is Towards Healthier Soft Drinks
  • Coca-Cola Içecek As Remains Overall Leader
  • Manufacturers Differentiate Their Products in Terms of Packaging and Flavour
  • Soft Drinks Is Predicted To Register Improved Value Growth
  • Market Data
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
  • Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
  • Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
  • Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
  • Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
  • Table 26 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
  • Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
  • Table 28 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
  • Table 29 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
  • Table 30 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
  • Table 31 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
  • Table 32 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
  • Table 33 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
  • Table 34 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
  • Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
  • Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
  • Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
  • Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
  • Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
  • Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
  • Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
  • Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
  • Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
  • Table 44 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
  • Table 45 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022
  • Appendix
  • Fountain Sales in Turkey
  • Sources
  • Summary 1 Research Sources
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