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Meat in Morocco

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    Report

  • 19 Pages
  • January 2026
  • Region: Morocco
  • Euromonitor International
  • ID: 4192292
Local supply shortages and elevated inflation put pressure on volume sales of red meat in 2025. Despite government efforts to bridge the gap and ensure stable supplies prices remained too high for many households. The key beneficiary of this was poultry with sales seeing strong growth as consumers looked for more affordable sources of protein.

This Meat in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2021-2025, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market - be they new product developments, consumption patterns and distribution data. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Beef and Veal, Lamb, Mutton and Goat, Other Meat, Pork, Poultry.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Meat market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Price rises curb growth in meat sales
INDUSTRY PERFORMANCE
  • Supply shortages and price rises put pressure on the growth of red meat
  • Poultry seen as a healthier and more affordable option
WHAT’S NEXT?
  • Limited local supply and rising prices set to remain a barrier to growth
  • Poultry set to be the big winner from the red meat shortage
  • Summary 1 Major Processors of Meat 2025
CATEGORY DATA
  • Table 1 Total Sales of Meat by Category: Total Volume 2020-2025
  • Table 2 Total Sales of Meat by Category: % Total Volume Growth 2020-2025
  • Table 3 Retail Sales of Meat by Category: Volume 2020-2025
  • Table 4 Retail Sales of Meat by Category: % Volume Growth 2020-2025
  • Table 5 Retail Sales of Meat by Category: Value 2020-2025
  • Table 6 Retail Sales of Meat by Category: % Value Growth 2020-2025
  • Table 7 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 8 Forecast Sales of Meat by Category: Total Volume 2025-2030
  • Table 9 Forecast Sales of Meat by Category: % Total Volume Growth 2025-2030
  • Table 10 Forecast Retail Sales of Meat by Category: Volume 2025-2030
  • Table 11 Forecast Retail Sales of Meat by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Retail Sales of Meat by Category: Value 2025-2030
  • Table 13 Forecast Retail Sales of Meat by Category: % Value Growth 2025-2030
COUNTRY REPORTSFRESH FOOD IN MOROCCO
EXECUTIVE SUMMARY
  • Fresh food sales rise in 2025 despite economic headwinds
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Food prices rise as Morocco sees a drop in the local production of fresh foods
  • Affordability has a big impact on the fresh food market
  • Sales of nuts and pulses report robust growth
WHAT’S NEXT?
  • Sales of fresh food set to rise over the forecast period despite economic challenges
  • Focus on healthy eating should benefit some fresh food categories
  • Morocco’s organic fresh food market positioned for expansion
CHANNELS
  • Small local grocers remain key to sales of fresh food in Morocco
  • Supermarkets and discounters investing in expansion plans
MARKET DATA
  • Table 14 Total Sales of Fresh Food by Category: Total Volume 2020-2025
  • Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
  • Table 16 Retail Sales of Fresh Food by Category: Volume 2020-2025
  • Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
  • Table 18 Retail Sales of Fresh Food by Category: Value 2020-2025
  • Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2020-2025
  • Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 21 Retail Distribution of Fresh Food by Format: % Volume 2020-2025
  • Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2025-2030
  • Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2025-2030
  • Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2025-2030
  • Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2025-2030
  • Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2025-2030
  • Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2025-2030
COUNTRY REPORTS
SOURCES
  • Summary 2 Research Sources