Processed Meat, Seafood and Alternatives To Meat in Morocco

In 2022, processed meat, seafood and alternatives to meat lacks innovation and local players are not particularly interested in developing this area, as they have to contend with private label and low-priced imported brands, as well as a lack of brand loyalty from consumers.

The Processed Meat, Seafood and Alternatives to Meat in Morocco report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in < - Year - > directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Meat and Seafood Substitutes, Processed Meat, Processed Seafood, Tofu and Derivatives.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Processed Meat, Seafood and Alternatives to Meat market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN MOROCCO

KEY DATA FINDINGS

2022 DEVELOPMENTS

Processed meat, seafood and alternatives to meat lacks innovation, yet still holds some audience appeal
Processed seafood benefits from hygiene concerns regarding “fresh” fish/seafood and the rising popularity of tuna
Intense competition forces players to diversify, with the introduction of healthy brands popular and price points remaining important

PROSPECTS AND OPPORTUNITIES

Good retail volume growth for seafood expected over the forecast period
Time constraints push consumers to find quick meal alternatives
Processed meat to see modest retail volume growth

CATEGORY DATA

Table 1 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2017-2022
Table 2 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2017-2022
Table 3 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2017-2022
Table 4 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2017-2022
Table 5 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2017-2022
Table 6 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2017-2022
Table 7 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2017-2022
Table 8 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2017-2022
Table 9 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2017-2022
Table 10 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2018-2022
Table 11 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2022
Table 12 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2017-2022
Table 13 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2022-2027
Table 14 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2022-2027