"Smokeless Tobacco in South Africa, 2017", is an analytical report that provides extensive and highly detailed current and future market trends in the South African market. The report offers market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise.
The South African smokeless tobacco market is relatively well developed compared with both neighboring African markets and many European countries. The popularity of dry snuff is growing, and use has more than trebled over the past two decades. Although the tobacco market remains dominated by manufactured cigarettes, sales of these have been in decline since the early 1990s due to a combination of rising prices and increasing health awareness.
- Snuff dominates the smokeless tobacco market in South Africa.
- There is a marginal market for chewing tobacco and a relatively new product for the market, namely Swedish snus.
- The use of smokeless tobacco products has increased rapidly since the early 1990s.
- Snus is typically preferred by white users with black adults accounting for the majority of snuff users.
- Smokeless tobacco volumes are forecast to rise by 2025. Snuff will continue to dominate sales.
Reasons to buy
- Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
- Identify the areas of growth and opportunities, which will aid effective marketing planning.
- The differing growth rates in regional product sales drive fundamental shifts in the market.
- This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
- Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.
1.1. Executive Summary
2. Market Context
2.1. Market context: Cigarettes dominate, although is in decline while the smokeless tobacco market share is growing
2.2. Market context: The overall tobacco products market has dropped only 8.5% between 2006 and 2016
3. Market size and structure
3.1. Market volume: The Smokeless Tobacco market has experienced slow volume growth over the past ten years
3.2. Per capita consumption: Per capita consumption of Smokeless Tobacco is up at 78.2g per person in 2016
3.3. Market Segmentation: Snuff is the most important segment within the South African market
3.4. Market structure: Snuff sales have witnessed strong growth to reach 3,770 tons in 2016
4. Production and trade
4.1. Production: No production of Smokeless Tobacco is registered in South Africa
4.2. Imports: Import levels of Smokeless Tobacco have been fluctuating for ten years
4.3. Imports: India is the leading supplier of smokeless tobacco imports into South Africa with 88.5% of volumes in 2015
4.4. Imports: India has dominated imports for smokeless tobacco since 2010
4.5. Imports: India emerged as the leading supplier by value in 2015 although with a lower share of the market compared to volume share
4.6. Exports: Exports of snuff surged by 888 tons in 2014, doubling on the previous year’s figures
4.7. Exports: Botswana emerged as the leading export destination in 2015 followed by Mozambique, Lesotho, and Namibia
4.8. Exports: Lesotho and Namibia both saw exports slip back in 2015 while those to Botswana and Mozambique expanded
4.9. Exports: Namibia has kept first place since 2008, despite the falling value of exports
5. Taxation & Retail Prices
5.1. Taxation: As of September 2016, import duty was either 40% or 45%
5.2. Retail prices: Both snuff and snus is offered in the South African market
6. Manufacturers & Brands
6.1. Manufacturer shares: MLP and PMI are the major players in the market
6.2. Manufacturers shares: Recently, MLP became the main manufacturer of Snuff in the South African Smokeless Tobacco market
7.1. Usership: Males had the highest incidence of smoking in 2011
8. Operating Constraints
8.1. Advertising restrictions: Television advertisement of Tobacco Products is banned in South Africa since 1993
8.2. Health warnings and labeling requirements: In 2008, graphic warnings were introduced for the first time in South Africa
8.3. Other restrictions: A complete ban on smoking in all enclosed public places came into force in 2008
9.1. Distribution: In South Africa, smokeless tobacco is distributed through retailers, street vendors, and Spaza shops
10. Prospects & Forecasts
10.1. Prospects and forecasts: Smokeless tobacco sales are forecast to rise 3.2% over the coming decade
10.2. Prospects and forecasts: Per capita consumption is expected to drop 6.3% to 65.5g in 2025
11.1. Additional data tables
11.2. What is this Report About?
11.3. Time Frame
List of Tables
Table 1: Tobacco Production Market, Tons, 2005-2016f
Table 2: Smokeless Tobacco: Market Segmentation, Tons 2005-2016
Table 3: Consumption of Snuff, 2005-2016
Table 4: Imports of Smokeless Tobacco by country of origin, Volume, Tons 2007-2015
Table 5: Imports of Smokeless Tobacco by country of origin, Value, US$ ‘000, 2007-2015
Table 6: Exports of Smokeless Tobacco by country of destination , Volume, Tons 2007-2015
Table 7: Exports of Smokeless Tobacco by country of destination, Value, US$, 2010-2015
Table 8: Snuff Retail Price List, December 2016
Table 9: Snus Retail Price List, December 2016
Table 10: Snuff Manufacturers Shares, Volume, %, 2014 & 2015
Table 11: Snuff Brands, 2015
Table 12: Tobacco Usership by Gender, Incidence (%) 2011
Table 13: Advertising restrictions: Television advertisement of Tobacco Products is banned in South Africa since 1993
Table 14: Health warnings and labeling requirements: In 2008, graphic warnings were introduced for the first time in South Africa
Table 15: Other restrictions: A complete ban on smoking in all enclosed public places came into force in 2008
Table 16: Tobacco Products Market, Tons, 1990 & 2005-2016f
Table 17: Tobacco Products Market, Tons, 1990 & 2005-2014, Index, 1990 = 100.0
Table 18: Tobacco Products Market, Tons, 1990 & 2005-2014, % Breakdown
Table 19: Smokeless Tobacco Consumption, Tons, 1990-1995 and 2005-2015f
Table 20: Smokeless Tobacco Per Capita Consumption, Grams Per Year, 1990-1995 and 2005-2015
Table 21: Smokeless Tobacco Consumption, Tons, 1990-1995 and 2005-2015
Table 22: Smokeless Tobacco Consumption, Tons, 1990-1995 and 2005-2015
Table 23: Imports of Snuff, 1992-2014
Table 24: Imports of Smokeless Tobacco by country of origin, Volume, Tons, 2007-2015
Table 25: Imports of Smokeless Tobacco by country of origin, Value, US$ ‘000, 2007-2015
Table 26: Imports of Smokeless Tobacco by country of origin, Value, % breakdown, 2007-2015
Table 27: Exports of Snuff, 1992-2014
Table 28: Exports of Smokeless Tobacco by country of origin, Volume, % breakdown 2007-2015
Table 29: Exports of Smokeless Tobacco by country of origin, Value, % breakdown 2007-2015
Table 30: Smokeless Tobacco Market Forecasts 2015-2025
Table 31: Per Capita Consumption, Grams Per Year, 2015-2025
Table 32: Consumption Forecasts 2015-2025
List of Figures
Figure 1: Executive Summary
Figure 2: Executive Summary (Cont’d...)
Figure 3: Tobacco Products Market, Tons, %, 2005 & 2015
Figure 4: Smokeless Tobacco Consumption, Tons, 2006-2016
Figure 5: Per Capita Consumption, Grams Per Year, 200-2016
Figure 6: Import of Snuff Tons, 2004-2014
Figure 7: Imports of Smokeless Tobacco by Country of Origin, Top Countries, Volume, %, 2015
Figure 8: Exports of snuff, Tons, 2004-2014
Figure 9: Exports of Smokeless Tobacco by Country of Destination, Top countries, Volume, %, 2015
Figure 10: Smokeless Tobacco Market Forecasts 2015-2025
Figure 11: Per Capita Consumption, Grams Per Year, 2015-2025
Figure 12: Methodology