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Fortified/Functional Packaged Food in Finland

  • ID: 4240463
  • Report
  • Region: Finland
  • 24 pages
  • Euromonitor International
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Fortified/functional packaged food faced maturity and struggled to generate better sales while facing heavy competition from other trendy health and wellness packaged food products in Finland. While Finns appreciate the added functionality, helping them to maintain their wellbeing, there was no novelty value left in the star ingredients probiotic and xylitol. To turn things around, players need to offer excellent flavour experiences and not just nutritional benefits.

The Fortified/Functional Packaged Food in Finland report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: FF Baby Food, FF Bread, FF Breakfast Cereals, FF Confectionery, FF Dairy, FF Pasta, FF Sweet Biscuits, Snack Bars and Fruit Snacks, FF Vegetable and Seed Oil.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Fortified/Functional Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Fortified/functional Packaged Food in Finland

List of Contents and Tables
Headlines
Prospects
the Hurdle of Maturity
Increasing Functionality
Flavour Expansions To Boost Sales
Competitive Landscape
Strategies To Gain Sales
Sluggish New Product Development Hinders Success
Increasing Awareness
Category Data
Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2013-2018
Table 4 Key Functional Ingredients in Fortified/Functional Bread: % Value 2013-2018
Table 5 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2013-2018
Table 6 Key Functional Ingredients in Fortified/Functional Milk: % Value 2013-2018
Table 7 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2013-2018
Table 8 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2014-2018
Table 9 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2015-2018
Table 10 LBN Brand Shares of Fortified/Functional Bread: % Value 2015-2018
Table 11 Distribution of Fortified/Functional Packaged Food by Format: % Value 2013-2018
Table 12 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2018-2023
Table 13 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2018-2023
Executive Summary
All Areas of Health and Wellness Beverages Grow, But Developments Uneven
Organic Beverages Benefits From Better Selection and Affordable Pricing
Private Label Held A Bigger Share in Health and Wellness Beverages Than Any Individual Company
Grocery Retailing Takes Bigger Share of Sales of Health and Wellness Beverages
Growth of Health and Wellness Beverages Will Remain Positive Over the Forecast Period
Market Data
Table 14 Sales of Health and Wellness by Type: Value 2013-2018
Table 15 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 16 Sales of Health and Wellness by Category: Value 2013-2018
Table 17 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 18 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 19 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 20 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 21 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 22 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 23 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 24 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 25 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 26 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 27 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 28 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 29 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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