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Fortified/Functional Packaged Food in Egypt

  • ID: 4240464
  • Report
  • Region: Egypt
  • 22 pages
  • Euromonitor International
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Fortification and the use of functional ingredients were not widely employed by packaged food manufacturers in Egypt during the review period. As a result, consumer awareness of the potential benefits of FF products remained quite low. Demand was further hampered by the fallout from the devaluation of the Egyptian pound in late 2016. This move caused retail unit prices for most FF products to rise sharply in 2017, particularly those that were imported or made with imported ingredients.

The Fortified/Functional Packaged Food in Egypt report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: FF Baby Food, FF Bread, FF Breakfast Cereals, FF Confectionery, FF Dairy, FF Pasta, FF Sweet Biscuits, Snack Bars and Fruit Snacks, FF Vegetable and Seed Oil.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Fortified/Functional Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Fortified/functional Packaged Food in Egypt

List of Contents and Tables
Headlines
Prospects
Fortification and Use of Functional Ingredients Still Limited Among Egyptian Producers
Ff Breakfast Cereals Is the Most Dynamic Category
Public Health Initiatives Could Help To Increase Interest in Ff Products
Competitive Landscape
Danone and Nestlé Lead Ff Packaged Food in 2018
Danone, Emco and Mass Food Record Strong Value Share Gains
Dango Remains Dominant in Ff Flavoured Milk Drinks Despite New Entries
Category Data
Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2013-2018
Table 4 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2013-2018
Table 5 Key Functional Ingredients in Fortified/Functional Milk: % Value 2013-2018
Table 6 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2013-2018
Table 7 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2014-2018
Table 8 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2015-2018
Table 9 Distribution of Fortified/Functional Packaged Food by Format: % Value 2013-2018
Table 10 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2018-2023
Table 11 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2018-2023
Executive Summary
Health Awareness Trend Threatened by Inflation
Economic Reform Programme Affecting Demand
Manufacturers Respond To Demand Decline
Distribution Channels for Healthy Products
Future Growth for Health and Wellness
Market Data
Table 12 Sales of Health and Wellness by Type: Value 2013-2018
Table 13 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 14 Sales of Health and Wellness by Category: Value 2013-2018
Table 15 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 16 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 17 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 18 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 19 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 20 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 21 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 22 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 24 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 25 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 26 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 27 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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