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Fortified/Functional Packaged Food in Egypt

  • ID: 4240464
  • Report
  • April 2021
  • Region: Egypt
  • 27 Pages
  • Euromonitor International
In response to the outbreak of COVID-19, FF packaged food will witness slowed growth. The main reason for this has likely been due to the financial repercussions of the pandemic as many Egyptian families have seen their disposable incomes reduced. In turn, economising has become more prevalent throughout the country which has led consumers to prioritise essential products only.

The Fortified/Functional Packaged Food in Egypt report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: FF Baby Food, FF Bread, FF Breakfast Cereals, FF Confectionery, FF Dairy, FF Pasta, FF Sweet Biscuits, Snack Bars and Fruit Snacks, FF Vegetable and Seed Oil.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Fortified/Functional Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
FORTIFIED/FUNCTIONAL PACKAGED FOOD IN EGYPT

KEY DATA FINDINGS

2020 IMPACT
  • Unit prices continue to rise, resulting in consumers to favour lower-priced products
  • Best Cheese Co for Dairy Products continues to lead cheese and overall FF packaged food
  • Companies increase their value shares via e-commerce
RECOVERY AND OPPORTUNITIES
  • FF packaged food continues to witness slowed growth until the economy starts to recover
  • Producers continue to push sales via social media advertising campaigns
  • Public health initiatives could support interest in fortified/functional packaged food
CATEGORY DATA
  • Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020
  • Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020
  • Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020
  • Table 4 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020
  • Table 5 Key Functional Ingredients in Fortified/Functional Milk: % Value 2015-2020
  • Table 6 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020
  • Table 7 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020
  • Table 8 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020
  • Table 9 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020
  • Table 10 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025
  • Table 11 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025
  • HEALTH AND WELLNESS IN EGYPT
EXECUTIVE SUMMARY
  • COVID-19 impact on health and wellness
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • Foodservice vs retail split
  • What next for health and wellness?
MARKET DATA
  • Table 12 Sales of Health and Wellness by Type: Value 2015-2020
  • Table 13 Sales of Health and Wellness by Type: % Value Growth 2015-2020
  • Table 14 Sales of Health and Wellness by Category: Value 2015-2020
  • Table 15 Sales of Health and Wellness by Category: % Value Growth 2015-2020
  • Table 16 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
  • Table 17 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
  • Table 18 NBO Company Shares of Health and Wellness: % Value 2016-2020
  • Table 19 LBN Brand Shares of Health and Wellness: % Value 2017-2020
  • Table 20 Distribution of Health and Wellness by Format: % Value 2015-2020
  • Table 21 Distribution of Health and Wellness by Format and Category: % Value 2020
  • Table 22 Forecast Sales of Health and Wellness by Type: Value 2020-2025
  • Table 23 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
  • Table 24 Forecast Sales of Health and Wellness by Category: Value 2020-2025
  • Table 25 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
  • Table 26 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
  • Table 27 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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