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Fortified/Functional Beverages in Thailand

  • ID: 4240467
  • Report
  • Region: Thailand
  • 22 pages
  • Euromonitor International
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Thanks to increasingly hectic lifestyles, consumers are becoming increasingly stressed and fatigued, which is stimulating demand for fortified/functional beverages with energy-boosting properties. This trend is particularly strong among blue-collar workers who need to maintain high energy levels as their work can be labour intensive.

The Fortified/Functional Beverages in Thailand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Fortified/Functional Beverages market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Fortified/functional Beverages in Thailand

List of Contents and Tables
Headlines
Prospects
Manufacturers Emphasise Key Features Such As Energy Boosting To Attract Consumers
Ff Rtd Coffee Is the Fastest-growing Category
the Average Unit Price Increases Slightly in 2018
Competitive Landscape
Osotspa Comes Under Pressure But Retains Category Lead
Mixed Fortunes for Carabao Tawandang and Tc Pharmacuetical
Domestic Players Remain Prominent in Ff Beverages
Category Data
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2013-2018
Table 4 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2013-2018
Table 5 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2013-2018
Table 6 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2013-2018
Table 7 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 8 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 9 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 10 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 11 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023
Executive Summary
Ongoing Growth for Health and Wellness in 2018
Online Connectivity and Marketing Campaigns Raise Awareness of Nutrition
Value Shares of Domestic and International Players Are Comparable
Modern Grocery Retailers Remain and Important Channel for Health and Wellness
Health and Wellness Set To Experience Further Growth
Market Data
Table 12 Sales of Health and Wellness by Type: Value 2013-2018
Table 13 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 14 Sales of Health and Wellness by Category: Value 2013-2018
Table 15 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 16 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 17 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 18 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 19 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 20 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 21 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 22 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 24 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 25 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 26 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 27 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
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