Fortified/Functional Beverages in Thailand

  • ID: 4240467
  • Report
  • Region: Thailand
  • 21 pages
  • Euromonitor International
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With increasingly hectic lifestyles, consumers were looking for convenient ways to meet their nutritional needs or health goals, such as with FF beverages. Manufacturers were emphasising key positionings through packaging design and promotional efforts to attract consumers. As stress and fatigue levels increase, energy boosting becomes a popular key positioning of FF beverages. Beauty from within is also a key positioning as consumers become increasingly image conscious.

The publisher's Fortified/Functional Beverages in Thailand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Fortified/Functional Beverages market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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FORTIFIED/FUNCTIONAL BEVERAGES IN THAILAND

Headlines
Prospects
Manufacturers Emphasise Key Positioning To Attract Consumers
Ff Rtd Coffee Is the Fastest-growing Category
Average Unit Price Increases Slightly in 2017
Competitive Landscape
Osotspa Co Ltd Remains the Leading Player
Tc Pharmaceutical Industry Co Ltd Ranks Second
Domestic Players Are More Prominent in Ff Beverages

Category Data
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2012-2017
Table 4 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2012-2017
Table 5 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2012-2017
Table 6 NBO Company Shares of Fortified/Functional Beverages: % Value 2013-2017
Table 7 LBN Brand Shares of Fortified/Functional Beverages: % Value 2014-2017
Table 8 Distribution of Fortified/Functional Beverages by Format: % Value 2012-2017
Table 9 Forecast Sales of Fortified/Functional Beverages by Category: Value 2017-2022
Table 10 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2017-2022
Executive Summary
Health and Wellness Continues To Witness Growth
Consumers More Aware of Nutrition
Value Shares of Domestic and International Players Are Comparable
Modern Grocery Retailers Remain Important
Health and Wellness Expected To Grow Further

Market Data
Table 11 Sales of Health and Wellness by Type: Value 2012-2017
Table 12 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 13 Sales of Health and Wellness by Category: Value 2012-2017
Table 14 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 15 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 16 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 17 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 18 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 19 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 20 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 21 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 22 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 23 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 24 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 25 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 26 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
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