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Fortified/Functional Beverages in Greece

  • ID: 4240470
  • Report
  • Region: Greece
  • 23 pages
  • Euromonitor International
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One of the most important developments in fortified/functional beverages was the introduction of FF bottled water. The first product was Aqua Power The Vitamin Water, introduced in summer 2017 with limited distribution by domestic manufacturer Sever Consumer Healthcare, a new player in soft drinks, and was initially available in three flavours.

The Fortified/Functional Beverages in Greece report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Fortified/Functional Beverages market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Fortified/functional Beverages in Greece

List of Contents and Tables
Headlines
Prospects
Introduction of Ff Bottled Water Is the Key Development
Penetration of Ff Sport Drinks Remains Low, Yet There Is Growth Potential
Ff Tea Posts Strong Growth, Energy Drinks Retains Strong Growth Potential
Competitive Landscape
Coca-Cola Hellenic Bottling Co SA Retains Lead
Hell Energy Hellas Gains Value Share
New Players Enter Fortified/functional Beverages
Category Data
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2013-2018
Table 4 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2013-2018
Table 5 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2013-2018
Table 6 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2013-2018
Table 7 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 8 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 9 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 10 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 11 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023
Executive Summary
Health and Wellness Posts Low Current Value Growth
Free From Under the Spotlight
Competitive Landscape Increasingly Fragmented
Supermarkets A Leading Distribution Channel
Sales Are Set To Continue Posting An Increase Over the Forecast Period
Market Data
Table 12 Sales of Health and Wellness by Type: Value 2013-2018
Table 13 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 14 Sales of Health and Wellness by Category: Value 2013-2018
Table 15 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 16 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 17 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 18 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 19 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 20 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 21 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 22 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 24 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 25 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 26 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 27 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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