Fortified/Functional Beverages in Finland

  • ID: 4240471
  • Report
  • Region: Finland
  • 23 pages
  • Euromonitor International
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FF bottled water grew strongly in 2017. Energy water, a completely new category, was introduced at the end of 2016. New products included Hartwall Novelle Vire by Hartwall and Battery Energy water by Sinebrychoff. Whilst the first product was positioned as a wellness drink with energy, the latter was marketed primarily for its energy-boosting content. Of these two strategies the second worked better.

The publisher's Fortified/Functional Beverages in Finland report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Fortified/Functional Beverages market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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FORTIFIED/FUNCTIONAL BEVERAGES IN FINLAND

Headlines
Prospects
Functional Bottled Water Will See the Best Growth in the Forecast Period
Ff Fruit/vegetable Juice Sales Will Continue To Decline
Ff Non-cola Carbonate Launches Have A Positive Impact, But It Is Unclear If Growth Can Be Maintained in the Future
Competitive Landscape
Local Sinebrychoff Leads, Largely Thanks To Its Battery Energy Drink Brand
Hartwall Share Boosted As It Launches A Functional Version of the Best-selling Jaffa Carbonate
Private Label Share Strengthens With Innovative Launches

Category Data
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2012-2017
Table 4 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2012-2017
Table 5 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2012-2017
Table 6 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2012-2017
Table 7 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2012-2017
Table 8 NBO Company Shares of Fortified/Functional Beverages: % Value 2013-2017
Table 9 LBN Brand Shares of Fortified/Functional Beverages: % Value 2014-2017
Table 10 Distribution of Fortified/Functional Beverages by Format: % Value 2012-2017
Table 11 Forecast Sales of Fortified/Functional Beverages by Category: Value 2017-2022
Table 12 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2017-2022
Executive Summary
Health and Wellness Experiences Stable Growth in the Review Period
Organic Beverages Sales Peak Thanks To Better Distribution
Private Label Has A Stronger Position Than Any Individual Company
Health and Wellness Selection Is Expanding - More Sales Via Grocery Retailing
Growth Expected, Although Mature Categories Drag Down Rates

Market Data
Table 13 Sales of Health and Wellness by Type: Value 2012-2017
Table 14 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 15 Sales of Health and Wellness by Category: Value 2012-2017
Table 16 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 17 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 18 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 19 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 20 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 21 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 22 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 23 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 24 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 25 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 26 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 27 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 28 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
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