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Better For You Packaged Food in Thailand

  • ID: 4240493
  • Report
  • February 2020
  • Region: Thailand
  • 21 pages
  • Euromonitor International
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The healthy consumption trend in Thailand is widespread thanks to the support of social media and government campaigns. Recent initiatives have espoused the dangers of excessive sodium consumption in foods and snacks, thus encouraging Thais to change consumption habits. Consumers are increasingly concerned about their health and wellbeing and are educating themselves on nutrition and scrutinising the ingredients on food labels closely in an effort to make smarter food choices.

The Better For You Packaged Food in Thailand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences.

Product coverage: BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Better For You Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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List Of Contents And Tables
  • Headlines
  • Prospects
  • Ingredient Transparency And Health Positioning Key To Attracting Consumers
  • Smart Snacking Trend Drives Demand For Reduced Fat And Sugar Snacks
  • Consumers Continue To Prefer Cheaper And Widely Available Local Brands
  • Competitive Landscape
  • Dairy Manufacturers Spearhead Shift Towards Reduced Fat And Sugar Alternatives
  • Scope For Niche Brands To Gain Share By Embracing Innovation
  • Focus On Health Awareness Helps Leading Snack Brands Attract Consumers
  • Category Data
  • Table 1 Sales Of Bfy Packaged Food By Category: Value 2014-2019
  • Table 2 Sales Of Bfy Packaged Food By Category: % Value Growth 2014-2019
  • Table 3 Nbo Company Shares Of Bfy Packaged Food: % Value 2015-2019
  • Table 4 Lbn Brand Shares Of Bfy Packaged Food: % Value 2016-2019
  • Table 5 Distribution Of Bfy Packaged Food By Format: % Value 2014-2019
  • Table 6 Forecast Sales Of Bfy Packaged Food By Category: Value 2019-2024
  • Table 7 Forecast Sales Of Bfy Packaged Food By Category: % Value Growth 2019-2024
  • Executive Summary
  • Rising Consumer Health Awareness Fuelling Demand For Healthier Beverages
  • Nutritional Awareness Boosted By Online Initiatives And Marketing Campaigns
  • Both Local And Foreign Producers Strongly Positioned In Fragmented Environment
  • Online Retailing Growing In Popularity Among Convenience Seeking Consumers
  • Widening Distribution And Increasing Consumer Awareness To Fuel Further Sales
  • Market Data
  • Table 8 Sales Of Health And Wellness By Type: Value 2014-2019
  • Table 9 Sales Of Health And Wellness By Type: % Value Growth 2014-2019
  • Table 10 Sales Of Health And Wellness By Category: Value 2014-2019
  • Table 11 Sales Of Health And Wellness By Category: % Value Growth 2014-2019
  • Table 12 Sales Of Health And Wellness By Prime Positioning: Value 2014-2019
  • Table 13 Sales Of Health And Wellness By Prime Positioning: % Value Growth 2014-2019
  • Table 14 Nbo Company Shares Of Health And Wellness: % Value 2015-2019
  • Table 15 Lbn Brand Shares Of Health And Wellness: % Value 2016-2019
  • Table 16 Distribution Of Health And Wellness By Format: % Value 2014-2019
  • Table 17 Distribution Of Health And Wellness By Format And Category: % Value 2019
  • Table 18 Forecast Sales Of Health And Wellness By Type: Value 2019-2024
  • Table 19 Forecast Sales Of Health And Wellness By Type: % Value Growth 2019-2024
  • Table 20 Forecast Sales Of Health And Wellness By Category: Value 2019-2024
  • Table 21 Forecast Sales Of Health And Wellness By Category: % Value Growth 2019-2024
  • Table 22 Forecast Sales Of Health And Wellness By Prime Positioning: Value 2019-2024
  • Table 23 Forecast Sales Of Health And Wellness By Prime Positioning: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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