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Better For You Packaged Food in Austria

  • ID: 4240495
  • Report
  • Region: Austria
  • 25 pages
  • Euromonitor International
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Better for you packaged food is being strongly influenced by the increasing number of consumers opting to cut back on daily sugar intake. This was mainly influenced by the Austrian Nutritional Report published by the Austrian Ministry of Health in early 2017. According to the report, more than 80% of men and women in Austria exceed the desired intake of “free sugars” of 10% of their total energy intake, as recommended by the WHO.

The Better For You Packaged Food in Austria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Better For You Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Better for You Packaged Food in Austria

List of Contents and Tables
Headlines
Prospects
Austrian Nutritional Report Recommends Cut Down on Sugar
Producers Exploit Focus on Reducing Sugar Consumption Among Children
Greater Focus on Rising Obesity Rates Fuel Demand
Competitive Landscape
Domestic Producers Continue To Lead Sales
Good Potential for Start-ups
Retailers To Continue To Campaign for Reduced Sugar Products
Category Data
Table 1 Sales of BFY Packaged Food by Category: Value 2013-2018
Table 2 Sales of BFY Packaged Food by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of BFY Packaged Food: % Value 2014-2018
Table 4 LBN Brand Shares of BFY Packaged Food: % Value 2015-2018
Table 5 Distribution of BFY Packaged Food by Format: % Value 2013-2018
Table 6 Forecast Sales of BFY Packaged Food by Category: Value 2018-2023
Table 7 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2018-2023
Executive Summary
Health and Wellness Sales Continue To Grow Strongly
Focus on Ingredient Quality and Sugar Reduction
Private Label Leads Highly Fragmented Health and Wellness Sales
Modern Grocery Retailers Remains Preferred Distribution Channel
Demand for Health and Wellness Expected To Keep Rising
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
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