Better For You Packaged Food in Austria

  • ID: 4240495
  • Report
  • Region: Austria
  • 24 pages
  • Euromonitor International
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BFY packaged food benefited from consumers seeking to lose weight and improve their health in 2017. With busier lifestyles and prolonged working hours, many Austrians struggled with the lack of spare time for sport or exercise. This, among other factors, contributed to 35% of the Austrian population being overweight, and 14% obese in 2017 (up from 13% in 2012).

The Better For You Packaged Food in Austria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Better For You Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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BETTER FOR YOU PACKAGED FOOD IN AUSTRIA

List of Contents and Tables

Headlines
Prospects
High Overweight and Obesity Rates Benefit Bfy Packaged Food
Bfy Packaged Food Not Only for Those Who Struggle With Weight Management
Parents Among Key Target Demographic
Competitive Landscape
Consumer Preference for Products Made in Austria Benefits Domestic Producers
Private Label Expected To Gain the Most in the Future
International Producers To Rethink Strategies
Category Data
Table 1 Sales of BFY Packaged Food by Category: Value 2012-2017
Table 2 Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of BFY Packaged Food: % Value 2013-2017
Table 4 LBN Brand Shares of BFY Packaged Food: % Value 2014-2017
Table 5 Distribution of BFY Packaged Food by Format: % Value 2012-2017
Table 6 Forecast Sales of BFY Packaged Food by Category: Value 2017-2022
Table 7 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2017-2022
Executive Summary
Further Success for Health and Wellness Products in 2017
Natural Ingredients and Reducing Sugar Are the Main Topics in Austria
Private Label Leads Highly Fragmented Health and Wellness
Supermarkets Remains the Leading Distribution Channel in Austria
Further Success Expected for Health and Wellness Over the Forecast Period
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2012-2017
Table 9 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 10 Sales of Health and Wellness by Category: Value 2012-2017
Table 11 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 14 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 15 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 16 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 18 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 20 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources
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