Better For You Packaged Food in Poland

  • ID: 4240506
  • Report
  • Region: Poland
  • 22 pages
  • Euromonitor International
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In spite of new product launches and growing interest in HW products, the pace of retail value growth is expected to continue to slow down over the forecast period as a result of approaching saturation.

The Better For You Packaged Food in Poland report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Better For You Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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BETTER FOR YOU PACKAGED FOOD IN POLAND

Headlines
Prospects
Gradual Saturation To Cause Sales Slowdown
Rising Obesity To Encourage Consumption of Bfy Products
Replacement of Existing Packaged Food With Bfy Alternatives
Competitive Landscape
Dairy and Chewing Gum Lead Bfy Sales
Aggressive Innovation the Main Driver of Expansion
Expansion of Brands Across Various Channels

Category Data
Table 1 Sales of BFY Packaged Food by Category: Value 2012-2017
Table 2 Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of BFY Packaged Food: % Value 2013-2017
Table 4 LBN Brand Shares of BFY Packaged Food: % Value 2014-2017
Table 5 Distribution of BFY Packaged Food by Format: % Value 2012-2017
Table 6 Forecast Sales of BFY Packaged Food by Category: Value 2017-2022
Table 7 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2017-2022
Executive Summary
Demand for Health and Wellness Products Continues To Grow
Improving Offer and Distribution of Organic Products
Large Players Continue To Lead Fragmented Area
Diverse Distribution
Hw Sales To Continue Growing

Market Data
Table 8 Sales of Health and Wellness by Type: Value 2012-2017
Table 9 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 10 Sales of Health and Wellness by Category: Value 2012-2017
Table 11 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 14 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 15 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 16 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 18 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 20 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
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