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Better For You Packaged Food in Finland

  • ID: 4240508
  • Report
  • Region: Finland
  • 23 pages
  • Euromonitor International
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Better for you packaged food performed well in 2018 and has further growth potential. As Finns are motivated to improve their diets and the health and wellness trend is booming, manufacturers are expected to put great efforts into offering food which could help to maintain weight and offer guilt-free indulgence. Nonetheless, when offering BFY packaged food, players need to deliver excellent flavour to become competitive and be accepted by Finnish consumers.

The Better For You Packaged Food in Finland report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Better For You Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Better for You Packaged Food in Finland

List of Contents and Tables
Headlines
Prospects
Bfy Making Good Food Choices Easy
Less Salt and Sugar Content Innovations Expand
Reduced-fat Products To Include Health and Wellness Attributes
Competitive Landscape
Delivering Promises To Consumers
New Products and Their Prospects
Increasing Awareness
Category Data
Table 1 Sales of BFY Packaged Food by Category: Value 2013-2018
Table 2 Sales of BFY Packaged Food by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of BFY Packaged Food: % Value 2014-2018
Table 4 LBN Brand Shares of BFY Packaged Food: % Value 2015-2018
Table 5 Distribution of BFY Packaged Food by Format: % Value 2013-2018
Table 6 Forecast Sales of BFY Packaged Food by Category: Value 2018-2023
Table 7 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2018-2023
Executive Summary
All Areas of Health and Wellness Beverages Grow, But Developments Uneven
Organic Beverages Benefits From Better Selection and Affordable Pricing
Private Label Held A Bigger Share in Health and Wellness Beverages Than Any Individual Company
Grocery Retailing Takes Bigger Share of Sales of Health and Wellness Beverages
Growth of Health and Wellness Beverages Will Remain Positive Over the Forecast Period
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
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