Fortified/functional (FF) packaged food is not a particularly large segment in the Austrian market, with consumers generally displaying little concern about lack of nutrition and a related need for enrichment when it comes to food products. The most prominent area of fortified/functional packaged food is dairy, with demand supported by consumer interest in probiotic yoghurt.
The Fortified/Functional Packaged Food in Austria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: FF Baby Food, FF Bread, FF Breakfast Cereals, FF Confectionery, FF Dairy, FF Pasta, FF Sweet Biscuits, Snack Bars and Fruit Snacks, FF Vegetable and Seed Oil.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Fortified/Functional Packaged Food in Austria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: FF Baby Food, FF Bread, FF Breakfast Cereals, FF Confectionery, FF Dairy, FF Pasta, FF Sweet Biscuits, Snack Bars and Fruit Snacks, FF Vegetable and Seed Oil.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Fortified/Functional Packaged Food market
- Pinpoint growth sectors and identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
List of Contents and Tables- Fortified/Functional Packaged Food in Austria
- Key Data Findings
- 2021 Developments
- Demand for Probiotic Yoghurt and Protein-Enriched Dairy
- Emergence of Interest in Protein-Enriched Bread
- COVID-19 Concerns Boost Consumer Interest in Added Vitamins
- Prospects and Opportunities
- Continuing Interest in “Superfoods”
- Improved Performance for Ff Gum
- Fitness and Body-Consciousness to Support Demand for Protein-Enriched Products
- Category Data
- Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
- Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
- Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
- Table 4 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021
- Table 5 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2016-2021
- Table 6 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
- Table 7 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
- Table 8 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021
- Table 9 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
- Table 10 Nbo Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
- Table 11 Lbn Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
- Table 12 Lbn Brand Shares of Fortified/Functional Bread: % Value 2018-2021
- Table 13 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
- Table 14 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
- Table 15 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
- Health and Wellness in Austria
- Executive Summary
- Health and Wellness in 2021: the Big Picture
- 2021 Key Trends
- Competitive Landscape
- Retailing Developments
- What Next for Health and Wellness?
- Market Data
- Table 16 Sales of Health and Wellness by Type: Value 2016-2021
- Table 17 Sales of Health and Wellness by Type: % Value Growth 2016-2021
- Table 18 Sales of Health and Wellness by Category: Value 2016-2021
- Table 19 Sales of Health and Wellness by Category: % Value Growth 2016-2021
- Table 20 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
- Table 21 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
- Table 22 Nbo Company Shares of Health and Wellness: % Value 2017-2021
- Table 23 Lbn Brand Shares of Health and Wellness: % Value 2018-2021
- Table 24 Distribution of Health and Wellness by Format: % Value 2016-2021
- Table 25 Distribution of Health and Wellness by Format and Category: % Value 2021
- Table 26 Forecast Sales of Health and Wellness by Type: Value 2021-2026
- Table 27 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
- Table 28 Forecast Sales of Health and Wellness by Category: Value 2021-2026
- Table 29 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
- Table 30 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
- Table 31 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
- Disclaimer
- Sources
- Summary 1 Research Sources
