Better For You Beverages in Italy

  • ID: 4240549
  • Report
  • Region: Italy
  • 22 pages
  • Euromonitor International
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BFY beverages continues to profit from the focus on low sugar products. With growing health-awareness, many consumers are becoming aware of the dangers of excessive sugar consumption. While not ready to give up on non-alcoholic drinks such as carbonates and juices, Italians are opting for reduced-sugar varieties.

The publisher's Better For You Beverages in Italy report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Better For You Beverages market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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BETTER FOR YOU BEVERAGES IN ITALY

Headlines
Prospects
Bfy Beverages Sales To Decline
Varied Attitudes Towards Stevia
Reduced Caffeine Products To Struggle
Competitive Landscape
Coca-Cola Continues To Lead Sales
Domestic Players Strongly Positioned
Bfy Nectar Brands Gain Sales Share

Category Data
Table 1 Sales of BFY Beverages by Category: Value 2012-2017
Table 2 Sales of BFY Beverages by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of BFY Beverages: % Value 2013-2017
Table 4 LBN Brand Shares of BFY Beverages: % Value 2014-2017
Table 5 Distribution of BFY Beverages by Format: % Value 2012-2017
Table 6 Forecast Sales of BFY Beverages by Category: Value 2017-2022
Table 7 Forecast Sales of BFY Beverages by Category: % Value Growth 2017-2022
Executive Summary
Improving Economy Boosts Consumer Confidence and Health and Wellness Sales
Consumers Opting for Naturally Healthy, Avoiding Processed Options
Competition Intensifies Between Multinationals and Private Label
Modern Grocery Retailers Remain Dominant
Improving Economy and Ageing Population To Boost Hw Sales

Market Data
Table 8 Sales of Health and Wellness by Type: Value 2012-2017
Table 9 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 10 Sales of Health and Wellness by Category: Value 2012-2017
Table 11 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 14 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 15 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 16 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 18 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 20 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
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