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Organic Beverages in Hungary

  • ID: 4240558
  • Report
  • Region: Hungary
  • 22 pages
  • Euromonitor International
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The spreading of health awareness is accelerating in Hungary. A high percentage of consumers read the food and drink labels and try to avoid products containing E-numbers, preservatives and artificial flavours. However, only more affluent consumers can afford to buy organic drinks regularly. This is still a luxury for most since organic beverages prices are considerably higher, despite the gradual spread of private label products.

The Organic Beverages in Hungary report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Organic Hot Drinks, Organic Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Organic Beverages market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Organic Beverages in Hungary

List of Contents and Tables
Headlines
Prospects
Environmental Concerns in Wealthier Segments Create Growing Demand for Clean Eating and Drinking
Spreading Premiumisation Will Increasingly Benefit Organic
Organic Hot Drinks and 100% Juice the Biggest Growth Areas
Competitive Landscape
Local Start-up Activity Does Not Yet Threaten Share of Major Established Companies
Innovative Health and Wellness Start-ups Strengthen Internet Retailing Channel
Private Label Offer Continues To Widen and Helps Popularise Organic Beverages
Category Data
Table 1 Sales of Organic Beverages by Category: Value 2013-2018
Table 2 Sales of Organic Beverages by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Organic Beverages: % Value 2014-2018
Table 4 LBN Brand Shares of Organic Beverages: % Value 2015-2018
Table 5 Distribution of Organic Beverages by Format: % Value 2013-2018
Table 6 Forecast Sales of Organic Beverages by Category: Value 2018-2023
Table 7 Forecast Sales of Organic Beverages by Category: % Value Growth 2018-2023
Executive Summary
Consumers Spend More on Health Food and Beverages As Awareness Spreads
Government Regulations Support Health-conscious Trends by Raising Chips Tax
Start-ups and Niche Brands Create Buzz, But Product Development by Leading Brands and Private Label Product Lines Determines Main Trends
Growing Role of Modern Grocery Retail Chain Operators in Hw Food and Beverages
Excellent Outlook for Health and Wellness Due To Economics and Lifestyle Trends
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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