Fortified/Functional Packaged Food in Italy

  • ID: 4240561
  • Report
  • Region: Italy
  • 25 pages
  • Euromonitor International
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Italian consumers are expected to increasingly opt for products which are as natural as possible and include few artificial ingredients. Local consumers often have little trust in the health claims of large brand manufacturers, believing such claims are only used to make products look more appealing.

The publisher's Fortified/Functional Packaged Food in Italy report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: FF Baby Food, FF Bread, FF Breakfast Cereals, FF Confectionery, FF Dairy, FF Pasta, FF Sweet Biscuits, Snack Bars and Fruit Snacks, FF Vegetable and Seed Oil.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Fortified/Functional Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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FORTIFIED/FUNCTIONAL PACKAGED FOOD IN ITALY

Headlines
Prospects
Consumers Have Little Trust in Marketing Claims
Life Expectancy in Italy Rising by Six Hours A Day According To Censis
Weight Problems and Obesity A Key Concern
Competitive Landscape
Ff Cereal Bars Facing Increasing Competition
Mixed Results for Companies in Ff Milk Formula
Ff Dairy Continues To Appeal To Consumers

Category Data
Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2012-2017
Table 4 Key Functional Ingredients in Fortified/Functional Bread: % Value 2012-2017
Table 5 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2012-2017
Table 6 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2012-2017
Table 7 Key Functional Ingredients in Fortified/Functional Milk: % Value 2012-2017
Table 8 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2012-2017
Table 9 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2012-2017
Table 10 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2014-2017
Table 12 LBN Brand Shares of Fortified/Functional Bread: % Value 2014-2017
Table 13 Distribution of Fortified/Functional Packaged Food by Format: % Value 2012-2017
Table 14 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2017-2022
Table 15 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2017-2022
Executive Summary
Improving Economy Boosts Consumer Confidence and Health and Wellness Sales
Consumers Opting for Naturally Healthy, Avoiding Processed Options
Competition Intensifies Between Multinationals and Private Label
Modern Grocery Retailers Remain Dominant
Improving Economy and Ageing Population To Boost Hw Sales

Market Data
Table 16 Sales of Health and Wellness by Type: Value 2012-2017
Table 17 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 18 Sales of Health and Wellness by Category: Value 2012-2017
Table 19 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 20 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 21 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 22 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 23 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 24 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 25 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 26 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 27 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 28 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 29 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 30 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 31 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
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