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Fortified/Functional Packaged Food in Italy

  • ID: 4240561
  • Report
  • Region: Italy
  • 28 pages
  • Euromonitor International
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During 2018, Italy faced ongoing discussions between different stakeholders about positioning products enriched with vitamins as organic or fortified functional. According to some organic trade associations, all products that are added with vitamins should no longer be promoted as organic, given that organic certification stems for naturally grown food.

The Fortified/Functional Packaged Food in Italy report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: FF Baby Food, FF Bread, FF Breakfast Cereals, FF Confectionery, FF Dairy, FF Pasta, FF Sweet Biscuits, Snack Bars and Fruit Snacks, FF Vegetable and Seed Oil.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Fortified/Functional Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Fortified/functional Packaged Food in Italy

List of Contents and Tables
Headlines
Prospects
Discussions Amongst Stakeholders About Ff and Organic Positioning
Margarine Sales Strongly Linked To Fortified Functional Ingredients
Products Enriched With Calcium Will Grow Further
Competitive Landscape
Valle' Launches Valle' Omega-3
Kellogg's Special K Slowly Improves
Promotional Activity Has Been Critical for Lnpf's Lc1
Category Data
Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2013-2018
Table 4 Key Functional Ingredients in Fortified/Functional Bread: % Value 2013-2018
Table 5 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2013-2018
Table 6 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2013-2018
Table 7 Key Functional Ingredients in Fortified/Functional Milk: % Value 2013-2018
Table 8 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2013-2018
Table 9 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2013-2018
Table 10 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2015-2018
Table 12 LBN Brand Shares of Fortified/Functional Bread: % Value 2015-2018
Table 13 Distribution of Fortified/Functional Packaged Food by Format: % Value 2013-2018
Table 14 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2018-2023
Table 15 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2018-2023
Executive Summary
Health and Wellness A Key Trend in Italy
Tea Benefits From Health and Wellness Trend
Starbucks Enters the Italian Market
Supermarkets and Hypermarkets Continue To Lead
Improving Economy and Ageing Population To Benefit Health and Wellness
Market Data
Table 16 Sales of Health and Wellness by Type: Value 2013-2018
Table 17 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 18 Sales of Health and Wellness by Category: Value 2013-2018
Table 19 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 20 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 21 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 22 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 23 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 24 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 25 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 26 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 27 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 28 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 29 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 30 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 31 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
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