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Health and Wellness in Turkey

  • ID: 2811940
  • Report
  • Region: Turkey
  • 87 pages
  • Euromonitor International
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In 2018, health and wellness (H&W) value sales registered strong growth, stimulated by the young population in the country, rising urbanisation and increased education levels in the country, leading to greater consumer demand for healthier food and beverages. For instance, health and wellness products such as organic and reduced-fat products are categories that almost exclusively base their sales on urban consumers.

The Health and Wellness in Turkey report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Health and Wellness in Turkey

List of Contents and Tables
Executive Summary
Health and Wellness in Turkey Registers Double-digit Growth in 2018
Consumer Demand for Healthy, Additive-free and Natural Products Is on the Rise
H&w Competitive Environment Is Highly Fragmented
Independent Small Grocers Lose Share To Supermarkets
H&w Is Expected To Demonstrate A Positive Constant Value Growth Over the Forecast Period
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2013-2018
Table 2 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 3 Sales of Health and Wellness by Category: Value 2013-2018
Table 4 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 7 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 8 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 9 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 11 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 13 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Bfy Beverages Records Astonishing Growth in 2018
Bfy Reduced-sugar Beverages Leads the Growth
Growing Problem of An Obese and Overweight Population Within the Country
Competitive Landscape
Coca-Cola Icecek Is the Leader
Companies Invest in New Product Launches and Promotions
Multinational Players Own the Dominant Share of the Value Sales
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2013-2018
Table 18 Sales of BFY Beverages by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of BFY Beverages: % Value 2014-2018
Table 20 LBN Brand Shares of BFY Beverages: % Value 2015-2018
Table 21 Distribution of BFY Beverages by Format: % Value 2013-2018
Table 22 Forecast Sales of BFY Beverages by Category: Value 2018-2023
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Legislation About Confectionery and Snack Consumption of Children Boosts Sales
Calorie-control Tendencies Boost Reduced-fat and Reduced-sugar Product Sales
Reduced-fat and Reduced-sugar Products Increase Demand for Natural Additives
Competitive Landscape
Light Milk Demand Enhances Sales of Dairy Companies
Kent Gida Maddeleri (mondelez International) Continues To Increase Its Share
Sales of Smaller Brands Under "others" Continue To Increase
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2013-2018
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2014-2018
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2015-2018
Table 28 Distribution of BFY Packaged Food by Format: % Value 2013-2018
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2018-2023
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Urban Dwellers' Demand for Energy-boosting and Nutritious Beverages Drives the Growth
Depreciated Value of Turkish Currency Causes Steep Rise in Average Unit Price
Ff 100% Juice Is To Demonstrate the Highest Value Growth
Competitive Landscape
Red Bull Leads the Value Sales
New Ff Beverage Products Launched
Private Label Products Have Growth Potential
Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2013-2018
Table 34 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2013-2018
Table 35 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2013-2018
Table 36 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 37 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 38 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 39 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 40 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Higher Protein Intake Is Becoming A Major Trend
Fortified Gum Continues To Grow
Increasing Awareness About the Benefits of Follow-on Milk Formula Fuels Growth
Competitive Landscape
Vivident Gum Continues To Lead Sales
Pinar Sut Initiates Protein-fortified Milk Trend
Baby Food Brands Are on the Rise
Category Data
Table 41 Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
Table 42 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018
Table 43 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2013-2018
Table 44 Key Functional Ingredients in Fortified/Functional Bread: % Value 2013-2018
Table 45 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2013-2018
Table 46 Key Functional Ingredients in Fortified/Functional Milk: % Value 2013-2018
Table 47 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2013-2018
Table 48 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2014-2018
Table 49 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2015-2018
Table 50 LBN Brand Shares of Fortified/Functional Bread: % Value 2015-2018
Table 51 Distribution of Fortified/Functional Packaged Food by Format: % Value 2013-2018
Table 52 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2018-2023
Table 53 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Lactose-free Milk Sales Continue To Show Considerable Growth
Gluten-free Diet Shows Growth Amongst Health-sensitive Consumers
Milk Substitutes Are Showing A High Growth Rate
Competitive Landscape
Pinar Brand Continues To Lead Sales
Dairy Manufacturers Continue To Invest in Free From Lactose Products
Increasing Availability of Free From Lactose Milk Could Decrease Share of Smaller Brands
Category Data
Table 54 Sales of Free From by Category: Value 2013-2018
Table 55 Sales of Free From by Category: % Value Growth 2013-2018
Table 56 NBO Company Shares of Free From: % Value 2014-2018
Table 57 LBN Brand Shares of Free From: % Value 2015-2018
Table 58 Distribution of Free From by Format: % Value 2013-2018
Table 59 Forecast Sales of Free From by Category: Value 2018-2023
Table 60 Forecast Sales of Free From by Category: % Value Growth 2018-2023
Headlines
Prospects
Growth Under Nh Beverages Largely Depends on the Performance of Bottled Water
Growth of Nh Beverages Largely Depends on the Performance of Bottled Water
Nh Carbonated Bottled Water and Nh Not From Concentrate 100% Juice Register the Highest Growth
Competitive Landscape
Sirmagrup Icecek Becomes the Leader in 2018
Local Companies Have the Largest Share of Total Sales
the Ability To Increase Company Shares Largely Depends on Product Differentiation
Category Data
Table 61 Sales of NH Beverages by Category: Value 2013-2018
Table 62 Sales of NH Beverages by Category: % Value Growth 2013-2018
Table 63 NBO Company Shares of NH Beverages: % Value 2014-2018
Table 64 LBN Brand Shares of NH Beverages: % Value 2015-2018
Table 65 Distribution of NH Beverages by Format: % Value 2013-2018
Table 66 Forecast Sales of NH Beverages by Category: Value 2018-2023
Table 67 Forecast Sales of NH Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Natural and Unprocessed Diet Boosts Growth of Raw Nuts
Olive Oil Becomes A Luxury, But Increases Growth Amongst Natural Dieters
Honey Is Replacing Sugar and Seen As Healthier Than Jam and Chocolate Spreads
Competitive Landscape
Artisanal Products Continue To Grow
Yildiz Holding's Uno Records Growth With New Launches in Bread
Bim's Private Label Share Declines Slightly
Category Data
Table 68 Sales of NH Packaged Food by Category: Value 2013-2018
Table 69 Sales of NH Packaged Food by Category: % Value Growth 2013-2018
Table 70 NBO Company Shares of NH Packaged Food: % Value 2014-2018
Table 71 LBN Brand Shares of NH Packaged Food: % Value 2015-2018
Table 72 Distribution of NH Packaged Food by Format: % Value 2013-2018
Table 73 Forecast Sales of NH Packaged Food by Category: Value 2018-2023
Table 74 Forecast Sales of NH Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Increase in the Organic Tea Harvest Stimulates Growth
Consumers Consider Organic Beverages A Luxury
the Average Unit Price of Organic Beverages Is on the Increase
Competitive Landscape
Cay Isletmeleri Genel Müdürlügü Dominates the Value Sales
International Companies Own Only A Marginal Value Share
Organic Beverages Lacks Company Investment
Category Data
Table 75 Sales of Organic Beverages by Category: Value 2013-2018
Table 76 Sales of Organic Beverages by Category: % Value Growth 2013-2018
Table 77 NBO Company Shares of Organic Beverages: % Value 2014-2018
Table 78 LBN Brand Shares of Organic Beverages: % Value 2015-2018
Table 79 Distribution of Organic Beverages by Format: % Value 2013-2018
Table 80 Forecast Sales of Organic Beverages by Category: Value 2018-2023
Table 81 Forecast Sales of Organic Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Concern About Potential Harm of Genetically Modified Food Increases Sales
Increasing Availability of Organic Alternatives Is Boosting Sales
Parents Are Concerned About the Potential Harm of Non-organic Food for Baby Health
Competitive Landscape
Pinar Organic Milk Brand Continues To Lead
City Farm Faces Higher Competition in Offline Channels
Hipp Baby Food Enjoys Increasing Demand for Healthier Baby Diets
Category Data
Table 82 Sales of Organic Packaged Food by Category: Value 2013-2018
Table 83 Sales of Organic Packaged Food by Category: % Value Growth 2013-2018
Table 84 NBO Company Shares of Organic Packaged Food: % Value 2014-2018
Table 85 LBN Brand Shares of Organic Packaged Food: % Value 2015-2018
Table 86 Distribution of Organic Packaged Food by Format: % Value 2013-2018
Table 87 Forecast Sales of Organic Packaged Food by Category: Value 2018-2023
Table 88 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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