Naturally Healthy Beverages in Japan

NH beverages returned to growth in retail current value and volume terms in 2021. Although some categories, such as NH tea, posted decline after seeing an increase in 2020, with growing health awareness, the overall trend was in favour of NH products. After experiencing the pandemic, consumers remain highly health-conscious. They have started to pay more attention to their health than before, such as to ensure good sleep and to maintain a good weight.

The publisher's Naturally Healthy Beverages in Japan report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: NH Hot Drinks, NH Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Naturally Healthy Beverages market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.