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Fortified/Functional Beverages in Austria

  • ID: 4240599
  • Report
  • Region: Austria
  • 25 pages
  • Euromonitor International
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Fortified/functional beverages continued to increase at a healthy single-digit pace in 2018 on the back of further sales expansion in energy drinks and functional/fortified fruit/herbal tea. Although nearing maturity, energy drinks continues to see value growth thanks to solid unit price growth. Achieving higher unit prices will become increasingly crucial in the coming years as there is little scope to increase per capita volume consumption in energy drinks.

The Fortified/Functional Beverages in Austria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Fortified/Functional Beverages market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Fortified/functional Beverages in Austria

List of Contents and Tables
Headlines
Prospects
Energy Drinks and Fortified/functional Fruit/herbal Tea Remain Key Drivers
Fortified/functional Increasingly Making Inroads Into Juice
Fortified/functional Set To Expand in Rtd Tea
Competitive Landscape
Red Bull Continues To Lead the Way Within Energy Drinks
Juice Producers Increasingly Launch Enriching Products With Vitamins and Minerals
Functional Bottled Water Stagnating in Face of Competition From Mineral Water
Category Data
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2013-2018
Table 4 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2013-2018
Table 5 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2013-2018
Table 6 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2013-2018
Table 7 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2013-2018
Table 8 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 9 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 10 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 11 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 12 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023
Executive Summary
Health and Wellness Sales Continue To Grow Strongly
Focus on Ingredient Quality and Sugar Reduction
Private Label Leads Highly Fragmented Health and Wellness Sales
Modern Grocery Retailers Remains Preferred Distribution Channel
Demand for Health and Wellness Expected To Keep Rising
Market Data
Table 13 Sales of Health and Wellness by Type: Value 2013-2018
Table 14 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 15 Sales of Health and Wellness by Category: Value 2013-2018
Table 16 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 17 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 18 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 19 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 20 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 21 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 22 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 23 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 24 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 25 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 26 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 28 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
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