Naturally Healthy Packaged Food in Austria

  • ID: 4240605
  • Report
  • Region: Austria
  • 24 pages
  • Euromonitor International
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With health and wellness ranges in packaged food increasing year after year in Austria, many consumers who opt to eat healthier are becoming overwhelmed with the variety of choices. This is causing many consumers to often get confused and to go only for products that are natural or that feature naturally healthy ingredients such as superfruits or ancient grains or simply for foods that are known to be naturally healthy, for instance honey or olive oil.

The Naturally Healthy Packaged Food in Austria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2012-2016, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: NH Cereal Bars, NH Dairy, NH Fruit and Nut Bars, NH Fruit Snacks, NH High Fibre Food, NH Honey, NH Nuts, Seeds and Trail Mixes, NH Olive Oil, NH Rice.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Naturally Healthy Packaged Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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NATURALLY HEALTHY PACKAGED FOOD IN AUSTRIA

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of NH Packaged Food by Category: Value 2011-2016
Table 2 Sales of NH Packaged Food by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of NH Packaged Food: % Value 2012-2016
Table 4 LBN Brand Shares of NH Packaged Food: % Value 2013-2016
Table 5 Distribution of NH Packaged Food by Format: % Value 2011-2016
Table 6 Forecast Sales of NH Packaged Food by Category: Value 2016-2021
Table 7 Forecast Sales of NH Packaged Food by Category: % Value Growth 2016-2021
Nöm AG in Health and Wellness (austria)
Strategic Direction
Key Facts
Summary 1 Nöm AG: Key Facts
Summary 2 Nöm AG: Operational Indicators
Competitive Positioning
Summary 3 Nöm AG: Competitive Position 2016
Executive Summary
Good Overall Performance, But Slight Decline Compared With the Review Period
Consumers Increasingly Look for Superfoods and Free From Products
High Category Fragmentation and Strong Position of Private Label
Distribution Landscape Remains Unchanged
Steady Forecast Performance for Health and Wellness
Key Trends and Developments
Naturalness, Superfoods and Vegetarians
Increasing Concerns About the Insufficient Intake of Vitamins and Minerals
High Obesity Rates Call for Healthier Nutrition
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2011-2016
Table 9 Sales of Health and Wellness by Type: % Value Growth 2011-2016
Table 10 Sales of Health and Wellness by Category: Value 2011-2016
Table 11 Sales of Health and Wellness by Category: % Value Growth 2011-2016
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2011-2016
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2011-2016
Table 14 NBO Company Shares of Health and Wellness: % Value 2012-2016
Table 15 LBN Brand Shares of Health and Wellness: % Value 2013-2016
Table 16 Distribution of Health and Wellness by Format: % Value 2011-2016
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2016
Table 18 Forecast Sales of Health and Wellness by Type: Value 2016-2021
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 20 Forecast Sales of Health and Wellness by Category: Value 2016-2021
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Appendix
National Legislation
Sources
Summary 4 Research Sources
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