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Health and Wellness in Austria

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    Report

  • 61 Pages
  • December 2023
  • Region: Austria
  • Euromonitor International
  • ID: 2013069
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic, good source of minerals/vitamins, no sugar/no added sugar (particularly in beverages), low fat and high protein/fibre.

The Health and Wellness in Austria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HEALTH AND WELLNESS IN AUSTRIA
EXECUTIVE SUMMARY
  • Overview
DISCLAIMERHW HOT DRINKS IN AUSTRIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Low caffeine and organic form key planks of the drive towards healthier lifestyles
  • Natural hot drinks lead the way in health and wellness hot drinks in 2022
  • Good source of vitamins see positive growth within health and wellness hot drinks in 2022
PROSPECTS AND OPPORTUNITIES
  • Range of healthier alternatives and superfoods to expand in response to rising interest
  • Plant-based to emerge as the most promising health and wellness hot drinks category
  • Good source of antioxidants set to record growth over forecast period
CATEGORY DATA
  • Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
  • Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
  • Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
  • Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN AUSTRIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Health and wellness the primary aspect considered when purchasing soft drinks
  • 2022 sees natural in the lead in health and wellness soft drinks
  • High fibre soft drinks prove more popular
PROSPECTS AND OPPORTUNITIES
  • Growing awareness to underpin stronger focus on functional and natural soft drinks
  • Energy boosting the most promising category of health and wellness soft drinks
  • Good source of antioxidants a category to watch during the forecast period
CATEGORY DATA
  • Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
  • Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
  • Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
  • Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN AUSTRIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Kelly’s the leading name across all health and wellness savoury snacks categories
  • Gluten free remains the largest category in health and wellness snacks
  • Dairy free health and wellness snacks record sales growth during 2022
PROSPECTS AND OPPORTUNITIES
  • Reducing sugar levels to emerge as a focus area in health and wellness snacks
  • Vegan to emerge as the most promising health and wellness snacks category
  • Superfruit a category to watch out for
CATEGORY DATA
  • Table 19 Sales of Snacks by Health and Wellness Type: Value 2019-2022
  • Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
  • Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
  • Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN AUSTRIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • High protein dairy products and alternatives gains ground among the health-conscious
  • Lactose free popular due to spreading consumer awareness of lactose intolerance
  • Hypoallergenic the stongest performer in 2023 as consumers look to avoid allergens
PROSPECTS AND OPPORTUNITIES
  • Sustained demand for organic dairy products and alternatives to continue
  • Lactose free to remain a major health and wellness claim in dairy products and alternatives
  • Cardiovascular health expected to record growth as the obesity epidemic builds
CATEGORY DATA
  • Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
  • Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
  • Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
  • Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
  • Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
  • Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
  • Table 35 Brand Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
  • Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
  • Table 37 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN AUSTRIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Convenience trend pushes sales of health and wellness meals and soups
  • Vegetarian remains the largest category as more consumers are avoiding meat
  • Sales of no allergens products increasing amidst rising incidence of food allergies
PROSPECTS AND OPPORTUNITIES
  • Health and wellness set to remain a major influence on demand for sweet spreads
  • Vegan slated for a spike in demand due to rising sustainability and health concerns
  • Good source of minerals set to rise amidst mounting concern over poor nutrition
CATEGORY DATA
  • Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
  • Table 39 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
  • Table 40 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 41 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 42 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 43 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 44 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
  • Table 46 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN AUSTRIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Focus on animal welfare pushes sales of organic processed meat
  • Gluten free remains the most important health and wellness staple foods category
  • No allergens clocks growth in 2022 as food allergies become more common
PROSPECTS AND OPPORTUNITIES
  • Private label to benefit from increasing demand for organic staple foods
  • Gluten free slated for further success as consumers increasingly look to avoid gluten
  • Immune support slated to rise over the forecast period
CATEGORY DATA
  • Table 47 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
  • Table 48 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
  • Table 49 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 50 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 51 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 52 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 53 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
  • Table 55 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027