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Health and Wellness in Austria

  • ID: 2013069
  • Report
  • Region: Austria
  • 90 pages
  • Euromonitor International
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Health and wellness sales continued to increase in Austria in 2018, with demand for both packaged food and beverages continuing to rise. Health and wellness growth was particularly strong within packaged food, driven by free-from packaged food and organic packaged food. Sales of free-from packaged food continue to thrive, with consumers increasingly searching for gluten-free, lactose-free, as well as meat free alternatives to conventional food.

The Health and Wellness in Austria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Health and Wellness in Austria

List of Contents and Tables
Executive Summary
Health and Wellness Sales Continue To Grow Strongly
Focus on Ingredient Quality and Sugar Reduction
Private Label Leads Highly Fragmented Health and Wellness Sales
Modern Grocery Retailers Remains Preferred Distribution Channel
Demand for Health and Wellness Expected To Keep Rising
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2013-2018
Table 2 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 3 Sales of Health and Wellness by Category: Value 2013-2018
Table 4 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 7 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 8 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 9 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 11 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 13 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Growth Driven by Surging Demand for Reduced Sugar Rtd Tea
Reduced Sugar Soft Drinks Remains Most Important Area
Demand for Premium Rtd Tea To Boost Sales of Reduced Sugar Varieties
Competitive Landscape
Coca-Cola Remains in Pole Position
Sugar Reduction Trend Reaches Concentrates
Drinkstar Remains Austria's Reduced Sugar Carbonates Specialist
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2013-2018
Table 18 Sales of BFY Beverages by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of BFY Beverages: % Value 2014-2018
Table 20 LBN Brand Shares of BFY Beverages: % Value 2015-2018
Table 21 Distribution of BFY Beverages by Format: % Value 2013-2018
Table 22 Forecast Sales of BFY Beverages by Category: Value 2018-2023
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Austrian Nutritional Report Recommends Cut Down on Sugar
Producers Exploit Focus on Reducing Sugar Consumption Among Children
Greater Focus on Rising Obesity Rates Fuel Demand
Competitive Landscape
Domestic Producers Continue To Lead Sales
Good Potential for Start-ups
Retailers To Continue To Campaign for Reduced Sugar Products
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2013-2018
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2014-2018
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2015-2018
Table 28 Distribution of BFY Packaged Food by Format: % Value 2013-2018
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2018-2023
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Energy Drinks and Fortified/functional Fruit/herbal Tea Remain Key Drivers
Fortified/functional Increasingly Making Inroads Into Juice
Fortified/functional Set To Expand in Rtd Tea
Competitive Landscape
Red Bull Continues To Lead the Way Within Energy Drinks
Juice Producers Increasingly Launch Enriching Products With Vitamins and Minerals
Functional Bottled Water Stagnating in Face of Competition From Mineral Water
Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2013-2018
Table 34 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2013-2018
Table 35 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2013-2018
Table 36 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2013-2018
Table 37 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2013-2018
Table 38 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 39 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 40 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 41 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 42 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Growing Consumer Concerns Over Daily Vitamin Intake, But Below Average Growth
Fortified/functional Turning More Natural
Potential Threats To Growth
Competitive Landscape
International Manufacturers To Continue Focusing on New Launches
Domestic Players To Remain Focused on Niche Areas
Ff Packaged Food To Become Less Important in Health and Wellness
Category Data
Table 43 Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
Table 44 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018
Table 45 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2013-2018
Table 46 Key Functional Ingredients in Fortified/Functional Bread: % Value 2013-2018
Table 47 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2013-2018
Table 48 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2013-2018
Table 49 Key Functional Ingredients in Fortified/Functional Milk: % Value 2013-2018
Table 50 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2013-2018
Table 51 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2013-2018
Table 52 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2014-2018
Table 53 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2015-2018
Table 54 LBN Brand Shares of Fortified/Functional Bread: % Value 2015-2018
Table 55 Distribution of Fortified/Functional Packaged Food by Format: % Value 2013-2018
Table 56 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2018-2023
Table 57 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Lactose and Gluten Free Products Perceived As Healthier
Expected Increase in Demand for Alternatives
Free From Meat Products To Remain in Demand
Competitive Landscape
Further Focus on Innovation Expected
Private Label To Remain Strong Contender
Potential in Start-ups and Niche Areas
Category Data
Table 58 Sales of Free From by Category: Value 2013-2018
Table 59 Sales of Free From by Category: % Value Growth 2013-2018
Table 60 NBO Company Shares of Free From: % Value 2014-2018
Table 61 LBN Brand Shares of Free From: % Value 2015-2018
Table 62 Distribution of Free From by Format: % Value 2013-2018
Table 63 Forecast Sales of Free From by Category: Value 2018-2023
Table 64 Forecast Sales of Free From by Category: % Value Growth 2018-2023
Headlines
Prospects
Restrained Growth Due To Maturity of Bottled Water and Juice
Still Mineral Water Slowly Growing in Popularity
Superfruits Rapidly Growing in Popularity
Competitive Landscape
Bottled Water Specialist Vöslauer Mineralwasser Continues To Lead Sales
Rauch Fruchtsäfte Remains Principal Challenger To Bottled Water Specialists
Innocent Alps Outperforming Other Major Manufacturers
Category Data
Table 65 Sales of NH Beverages by Category: Value 2013-2018
Table 66 Sales of NH Beverages by Category: % Value Growth 2013-2018
Table 67 NBO Company Shares of NH Beverages: % Value 2014-2018
Table 68 LBN Brand Shares of NH Beverages: % Value 2015-2018
Table 69 Distribution of NH Beverages by Format: % Value 2013-2018
Table 70 Forecast Sales of NH Beverages by Category: Value 2018-2023
Table 71 Forecast Sales of NH Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Consumers Seek Additional Assurance and Transparency
Superfoods To Remain Key Selling Point
Interplay Between Naturally Healthy Packaged Food and Vegan/vegetarian Products
Competitive Landscape
Artisanal Manufacturers To Continue To Lead
Global Manufacturers To Focus on New Product Launches
Seal of Approval As Means To Attract New Consumers
Category Data
Table 72 Sales of NH Packaged Food by Category: Value 2013-2018
Table 73 Sales of NH Packaged Food by Category: % Value Growth 2013-2018
Table 74 NBO Company Shares of NH Packaged Food: % Value 2014-2018
Table 75 LBN Brand Shares of NH Packaged Food: % Value 2015-2018
Table 76 Distribution of NH Packaged Food by Format: % Value 2013-2018
Table 77 Forecast Sales of NH Packaged Food by Category: Value 2018-2023
Table 78 Forecast Sales of NH Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Healthy Growth Mainly Due To Hot Drinks
Organic Varieties Relatively Strong in Tea and Coffee
Smaller Soft Drinks Categories To Offer Added Dynamism
Competitive Landscape
Tea Specialist Teekanne Remains in First Position
Organic Tea Specialists Alongside Large Tea Players
Organic Varieties Increasingly Popular in Organic Rtd Tea
Category Data
Table 79 Sales of Organic Beverages by Category: Value 2013-2018
Table 80 Sales of Organic Beverages by Category: % Value Growth 2013-2018
Table 81 NBO Company Shares of Organic Beverages: % Value 2014-2018
Table 82 LBN Brand Shares of Organic Beverages: % Value 2015-2018
Table 83 Distribution of Organic Beverages by Format: % Value 2013-2018
Table 84 Forecast Sales of Organic Beverages by Category: Value 2018-2023
Table 85 Forecast Sales of Organic Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Organic To Continue To Be Perceived As Offering Higher Quality at Moderate Price
Producers To Attract Consumers With Added Health Benefits
Organic As Compensation for Products That Are Rich in Calories
Competitive Landscape
Domination of Private Label Across Organic Packaged Food
Branded Players To Focus Only on Specific Areas
Domestic Manufacturers To Focus on Premium Regional Products
Category Data
Table 86 Sales of Organic Packaged Food by Category: Value 2013-2018
Table 87 Sales of Organic Packaged Food by Category: % Value Growth 2013-2018
Table 88 NBO Company Shares of Organic Packaged Food: % Value 2014-2018
Table 89 LBN Brand Shares of Organic Packaged Food: % Value 2015-2018
Table 90 Distribution of Organic Packaged Food by Format: % Value 2013-2018
Table 91 Forecast Sales of Organic Packaged Food by Category: Value 2018-2023
Table 92 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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