Naturally healthy is the largest product group (in retail volume terms) within health and wellness beverages in Austria as a result of its large selection of products in NH soft drinks. The largest share and selection of products can be found, unsurprisingly, in NH juice, (in particular NH superfruit nectars (25-99% juice) and NH 100% juice).
The Naturally Healthy Beverages in Austria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: NH Hot Drinks, NH Soft Drinks.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Naturally Healthy Beverages in Austria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: NH Hot Drinks, NH Soft Drinks.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Naturally Healthy Beverages market
- Pinpoint growth sectors and identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
List of Contents and Tables- Naturally Healthy Beverages in Austria
- Key Data Findings
- 2021 Developments
- Search for Immune-Boosting Properties Continue to Benefit Some Areas of Naturally Healthy Beverages Despite Overall Declining Demand
- Nh Hot Drinks Remains Positive Performer in 2021
- Innovation and New Product Launches Remain Essential for the Mature Nh Soft Drinks
- Prospects and Opportunities
- Subdued Performance Due to Competing Categories
- Health and Wellness Aspect Should Retain Some Consumers, while On-Trade Likely to Regain Advantage in Terms of Nh Soft Drinks Sales
- Innovation Imperative to Compete Within the Market
- Category Data
- Table 1 Sales of Nh Beverages by Category: Value 2016-2021
- Table 2 Sales of Nh Beverages by Category: % Value Growth 2016-2021
- Table 3 Nbo Company Shares of Nh Beverages: % Value 2017-2021
- Table 4 Lbn Brand Shares of Nh Beverages: % Value 2018-2021
- Table 5 Distribution of Nh Beverages by Format: % Value 2016-2021
- Table 6 Forecast Sales of Nh Beverages by Category: Value 2021-2026
- Table 7 Forecast Sales of Nh Beverages by Category: % Value Growth 2021-2026
- Health and Wellness in Austria
- Executive Summary
- Health and Wellness in 2021: the Big Picture
- 2021 Key Trends
- Competitive Landscape
- Retailing Developments
- What Next for Health and Wellness?
- Market Data
- Table 8 Sales of Health and Wellness by Type: Value 2016-2021
- Table 9 Sales of Health and Wellness by Type: % Value Growth 2016-2021
- Table 10 Sales of Health and Wellness by Category: Value 2016-2021
- Table 11 Sales of Health and Wellness by Category: % Value Growth 2016-2021
- Table 12 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
- Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
- Table 14 Nbo Company Shares of Health and Wellness: % Value 2017-2021
- Table 15 Lbn Brand Shares of Health and Wellness: % Value 2018-2021
- Table 16 Distribution of Health and Wellness by Format: % Value 2016-2021
- Table 17 Distribution of Health and Wellness by Format and Category: % Value 2021
- Table 18 Forecast Sales of Health and Wellness by Type: Value 2021-2026
- Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
- Table 20 Forecast Sales of Health and Wellness by Category: Value 2021-2026
- Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
- Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
- Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
- Disclaimer
- Sources
- Summary 1 Research Sources
