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Better For You Beverages in Hungary

  • ID: 4240617
  • Report
  • Region: Hungary
  • 23 pages
  • Euromonitor International
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The trend of dynamic growth of BFY reduced sugar beverages started when the government introduced the public health tax in 2012. Avoiding the tax was an incentive to develop new formulas with sweeteners, most importantly in carbonates, and consumers accepted and even welcomed the changes – proven by the continued growth of carbonates from 2014 on.

The Better For You Beverages in Hungary report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Better For You Beverages market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Better for You Beverages in Hungary

List of Contents and Tables
Headlines
Prospects
Health Awareness and Tax Increase Benefit Reduced Sugar Beverages
Fast Spread of Reduced-sugar Thirst Quenchers Continues in Soft Drinks While Indulgence Remains More Important in Hot Drinks
Foodservice Outlets and Consumers Stick To Traditional Habits, Trends Lag the Rapid Retail Shift Towards Reduced Sugar
Competitive Landscape
Leading International Brands Dominant
Concentration of Sales Decreasing Slightly As Discounters Strengthen and Diversification of Channels Continues
Introduction of Zero Variants Is A Winning Competitive Strategy
Category Data
Table 1 Sales of BFY Beverages by Category: Value 2013-2018
Table 2 Sales of BFY Beverages by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of BFY Beverages: % Value 2014-2018
Table 4 LBN Brand Shares of BFY Beverages: % Value 2015-2018
Table 5 Distribution of BFY Beverages by Format: % Value 2013-2018
Table 6 Forecast Sales of BFY Beverages by Category: Value 2018-2023
Table 7 Forecast Sales of BFY Beverages by Category: % Value Growth 2018-2023
Executive Summary
Consumers Spend More on Health Food and Beverages As Awareness Spreads
Government Regulations Support Health-conscious Trends by Raising Chips Tax
Start-ups and Niche Brands Create Buzz, But Product Development by Leading Brands and Private Label Product Lines Determines Main Trends
Growing Role of Modern Grocery Retail Chain Operators in Hw Food and Beverages
Excellent Outlook for Health and Wellness Due To Economics and Lifestyle Trends
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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