Fortified/Functional Packaged Food in Greece

  • ID: 4240629
  • Report
  • Region: Greece
  • 22 pages
  • Euromonitor International
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Protein-fortified products are the newest trend and they are set to boost the category’s sales over the forecast period by attracting new consumers. The trend only took off in 2016 but quickly picked up as publicity about protein-heavy diets was high. In packaged food, Nestlé launched a granola range under Fitness umbrella, Fitness Protein, and it performed very well.

The publisher's Fortified/Functional Packaged Food in Greece report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: FF Baby Food, FF Bread, FF Breakfast Cereals, FF Confectionery, FF Dairy, FF Pasta, FF Sweet Biscuits, Snack Bars and Fruit Snacks, FF Vegetable and Seed Oil.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Fortified/Functional Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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FORTIFIED/FUNCTIONAL PACKAGED FOOD IN GREECE

Headlines
Prospects
Latest Focus Is on Protein-fortified Products
High Retail Prices Hinder Growth
Products With Plant Sterols Also Set To Lose Ground
Competitive Landscape
Nestlé Hellas Leads Sales
Ff Baby Food's Leadership in Ff Packaged Food Ensures Leading Positions for Baby Food Manufacturers

Category Data
Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2012-2017
Table 4 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2012-2017
Table 5 Key Functional Ingredients in Fortified/Functional Milk: % Value 2012-2017
Table 6 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2012-2017
Table 7 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2013-2017
Table 8 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2014-2017
Table 9 Distribution of Fortified/Functional Packaged Food by Format: % Value 2012-2017
Table 10 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2017-2022
Table 11 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2017-2022
Executive Summary
Health and Wellness A Key Trend in Food and Beverages
Spending on Hw Food and Beverages Grows Despite Recession
Competitive Landscape Becomes More Fragmented
Supermarkets the Dominant Channel
Prospects Optimistic

Market Data
Table 12 Sales of Health and Wellness by Type: Value 2012-2017
Table 13 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 14 Sales of Health and Wellness by Category: Value 2012-2017
Table 15 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 16 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 17 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 18 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 19 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 20 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 21 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 22 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 24 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 25 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 26 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 27 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
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