Organic Beverages in Brazil

  • ID: 4240635
  • Report
  • Region: Brazil
  • 19 pages
  • Euromonitor International
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While earlier in the review period, organic beverages registered double-digit current value growth, in 2017, the category continued to record a positive performance, but with only single-digit growth. This was mainly because organic beverages was still a niche category in Brazil. These products are usually positioned at high prices, being affordable for only higher-income consumers, who were less affected by the economic crisis.

The Organic Beverages in Brazil report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Organic Hot Drinks, Organic Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Organic Beverages market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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ORGANIC BEVERAGES IN BRAZIL

List of Contents and Tables

Headlines
Prospects
Organic Beverages Registers Steady But Slower Current Value Growth
Brazilian Consumers Still Do Not Have A Clear Understanding of What Organic Products Are
Organic Nectars (25-99% Juice) Registers the Worst Performance
Competitive Landscape
Usina São Francisco Remains the Leading Player Within Organic Beverages
Small and Regional Players Continue To Dominate
Unilever Acquires Mãe Terra Produtos Naturais in Brazil, Marking Its Entrance Into Organic Beverages
Category Data
Table 1 Sales of Organic Beverages by Category: Value 2012-2017
Table 2 Sales of Organic Beverages by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Organic Beverages: % Value 2013-2017
Table 4 LBN Brand Shares of Organic Beverages: % Value 2014-2017
Table 5 Distribution of Organic Beverages by Format: % Value 2012-2017
Table 6 Forecast Sales of Organic Beverages by Category: Value 2017-2022
Table 7 Forecast Sales of Organic Beverages by Category: % Value Growth 2017-2022
Executive Summary
Sales of Health and Wellness Products Recover, Despite Consumers' Reduced Purchasing Power
Economy and Mass Brands Embrace the Health and Wellness Movement
Multinationals Continue To Acquire Small and Healthy Brands To Complement Portfolio
Consumers Continue Looking for the Best Deals in Various Channels
Health and Wellness Expected To Grow Steadily Over the Forecast Period
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2012-2017
Table 9 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 10 Sales of Health and Wellness by Category: Value 2012-2017
Table 11 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 14 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 15 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 16 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 18 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 20 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
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