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Better For You Packaged Food in Turkey

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    Report

  • 29 Pages
  • February 2022
  • Region: Turkey
  • Euromonitor International
  • ID: 4255168
Current value sales of Better for you (BFY) packaged food rose noticeably in 2021 overall. Sugar-free gum (non-FF) remains the largest product area within BFY packaged food in 2021 overall. With the COVID-19 pandemic students and children stayed at home while many consumers did not go out for work. This negatively affected demand for gum since consumers usually chew gum when outside of the home.

The Better For You Packaged Food in Turkey report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Better For You Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

BETTER FOR YOU PACKAGED FOOD IN TURKEYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Demand for sugar-free gum recovers as consumers spend more time outdoors in 2021
  • Consumer concern about fat in dairy products supports sales of reduced fat milk
  • The COVID-19 pandemic sparks increased interest in the health and wellness trend
PROSPECTS AND OPPORTUNITIES
  • Manufacturers adapt advertising campaigns to be more health and wellness friendly
  • Independent small grocers increases its value share as it caters to the health and wellness trend
  • E-commerce continues to grow in popularity, especially within reduced-fat cheese and milk
CATEGORY DATA
  • Table 1 Sales of BFY Packaged Food by Category: Value 2016-2021
  • Table 2 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
  • Table 3 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
  • Table 4 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
  • Table 5 Distribution of BFY Packaged Food by Format: % Value 2016-2021
  • Table 6 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
  • Table 7 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026
HEALTH AND WELLNESS IN TURKEY
EXECUTIVE SUMMARY
  • Health and wellness in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for health and wellness?
MARKET DATA
  • Table 8 Sales of Health and Wellness by Type: Value 2016-2021
  • Table 9 Sales of Health and Wellness by Type: % Value Growth 2016-2021
  • Table 10 Sales of Health and Wellness by Category: Value 2016-2021
  • Table 11 Sales of Health and Wellness by Category: % Value Growth 2016-2021
  • Table 12 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
  • Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
  • Table 14 NBO Company Shares of Health and Wellness: % Value 2017-2021
  • Table 15 LBN Brand Shares of Health and Wellness: % Value 2018-2021
  • Table 16 Distribution of Health and Wellness by Format: % Value 2016-2021
  • Table 17 Distribution of Health and Wellness by Format and Category: % Value 2021
  • Table 18 Forecast Sales of Health and Wellness by Type: Value 2021-2026
  • Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
  • Table 20 Forecast Sales of Health and Wellness by Category: Value 2021-2026
  • Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
  • Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
  • Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
SOURCES
  • Summary 1 Research Sources